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Bibliothèque de ressourcesangle rightStrategy & Tactics

Osez la transition

Comment s'adapter à l'utilisation accrue des outils numériques et des médias sociaux en temps de crise

The coronavirus pandemic has dramatically changed how people connect, shop, and interact—leaving both the public and private sector scrambling to adapt.

But these new norms of increased social and digital activity offer organizations an opportunity to break from legacy practices and adopt more innovative ways of living up to their brand’s purpose, serving social-first customers and citizens, and building new speed into their decision making.

Ce livre blanc présente trois méthodes que les entreprises devraient suivre pour ajuster leurs stratégies d'entreprise et de communication dans les mois chaotiques à venir :

  • Using social to protect human connection

  • Using social to mitigate business disruption

  • Using the lessons of the present to build for the future

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