Reputation management that keeps you in control of the narrative
Protect your brand’s reputation effortlessly with real-time mention alerts, review management, and proactive sentiment tracking. It’s all in Hootsuite powered by Talkwalker AI.
Track brand health, sentiment, and emerging risks across millions of sources
Managing your brand’s reputation shouldn’t feel reactive. Create a crisis prevention forcefield with industry-leading data, real-time monitoring, and advanced AI.
Stay in control of your brand’s messaging with real-time alerts. Get notifications when mentions spike, sentiment shifts, or unusual conversation patterns begin to emerge.
Hootsuite analyzes millions of conversation hubs — social media, news, blogs, forums, video, and even review sites — to provide a holistic view of sentiment at any given moment.
Reputation is relative, so knowing where you rank is critical. Directly compare your brand’s share of voice, sentiment, visibility, and media resonance against top competitors to see how you stack up.
Brand reputation management doesn’t have to involve hours of analysis. With Blue Silk™ AI and Yeti co-pilot, you can turn millions of data points into digestible summaries, trend forecasts, and action plans — instantly.
You have to hear what people are saying in order to understand what may read as tone deaf … It’s about informing key decision-makers so everyone’s on the same page.Track brand health, sentiment, and emerging risks across millions of sources
Managing your brand’s reputation shouldn’t feel reactive. Create a crisis prevention forcefield with industry-leading data, real-time monitoring, and advanced AI.
Media monitoring: Get a full view of your brand’s reputation across all media
Leverage real-time sentiment insights, media impact scoring, and competitive benchmarking to see exactly how your brand is being perceived. With a unified view of all channels, you’ll always know where conversations are building — and where your reputation is at risk.
Crisis management: Respond before hiccups turn into crises
Stay on top of unusual spikes in mentions, negative sentiment shifts, and fast-moving narratives. With AI-powered anomaly detection, real-time alerts, impact tracking, and timeline analysis, you’ll always know if a crisis is unfolding.
Review management: Mitigate negativity and amplify positivity
Monitor reviews from major platforms in one place to understand how customers truly feel about your products, services, and brand experience. Hootsuite aggregates ratings, sentiment, and themes so you can quickly spot patterns, address issues, and boost positive feedback.
Customer care: Improve customer satisfaction and reduce response times
Speed up response times and personalize every customer interaction with a unified, AI-enhanced social media inbox. Automations, smart replies, and skill-based routing help your team work faster, while CSAT scoring and real-time insights keep satisfaction high.
Compliance and security: Reduce risk and protect information
Security is critical to a strong corporate reputation management strategy. Keep your record clean with compliance and security integrations like Proofpoint, built-in workflow automation tools, and features that safeguard your customers’ personally identifiable information (PII).
Track, predict, and respond to emerging narratives with a single tool
The best online reputation management tools shouldn’t just alert you of risk — they should help you turn positive feedback into opportunities.
Alertes en temps réel
Découvrez quand la négativité se manifeste, quand le sentiment change et quand mettre en œuvre votre plan de réputation de marque.
Visual social listening
Detect brand mentions in images, video, and audio — because threats to your reputation don’t just happen in text.
Competitive benchmarking
Compare your brand’s sentiment, visibility, share of voice, themes, and media resonance against key competitors.
AI-powered risk insights
Leverage predictive analytics to identify emerging threats, trending narratives, and potential risks before they grow.
Demographic insights
Know the demographics of the people driving the conversation — age, interests, job role, and more — to tailor your responses effectively.
Détection des pics
Identifiez automatiquement les pics inhabituels de volume, de portée ou d'engagement afin de pouvoir enquêter immédiatement sur les stories qui évoluent rapidement.
“Talkwalker brings real-time data and the ability to respond extremely fast, providing a speed that is vital for effective reputation and crisis management.”Insights et ressources
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Questions fréquentes (FAQ)
La gestion de la réputation d'entreprise consiste à surveiller et à influencer la manière dont le public, les clients, les investisseurs et les employés perçoivent votre marque. L'IA de Hootsuite, qui repose sur Talkwalker, vous aide en fournissant une veille médiatique en temps réel, une analyse des sentiments, et en détectant les problèmes sur tous les canaux, afin que vous puissiez protéger l'image de votre entreprise et réagir rapidement aux risques émergents.
Hootsuite powered by Talkwalker AI monitors brand reputation by tracking millions of conversations across social media, news, blogs, forums, and review sites in real time. Blue Silk™ AI analyzes sentiment, detects unusual spikes in activity, and highlights emerging risks before they escalate. With unified dashboards, competitive benchmarking, and automated alerts, you get a complete, always-on view of how your brand is being perceived across every channel.
La conformité de la réputation de la marque consiste à s'assurer que les communications, les actions et la perception publique de votre marque respectent les réglementations sectorielles, les normes internes et les attentes des décisionnaires. Hootsuite soutient la conformité à la réputation en surveillant les conversations réglementées, en identifiant les signaux de risque potentiels et en fournissant des analyses vérifiables sur l'impact des sentiments et des médias. Cela permet aux équipes de maintenir la confiance, de respecter les obligations de conformité et de répondre rapidement aux menaces pesant sur la réputation.
Les meilleurs logiciels de gestion de la réputation offrent une surveillance en temps réel, une analyse des sentiments précise, la détection des problèmes et des informations approfondies cross-canaux. Hootsuite repose sur l'IA Talkwalker et est considérée comme un leader, car elle associe une couverture de données d'entreprise à une IA puissante, permettant aux marques de détecter les risques rapidement, d'évaluer leurs performances et de prendre des décisions éclairées. Avec une veille médiatique complète, une analyse concurrentielle et des rapports flexibles, Talkwalker offre aux équipes tout ce dont elles ont besoin pour protéger et renforcer leur réputation.
Oui. Hootsuite est un logiciel de gestion de réputation de premier plan pour les agences et les prestataires de services qui repose sur l'IA Talkwalker. Personnalisez les tableaux de bord et les exportations avec votre propre image de marque pour fournir des informations professionnelles prêtes à l'emploi pour les clients. Présentez la veille médiatique, l'analyse des sentiments, les benchmarks concurrentiels et les analyses de crise sous votre propre marque.
La surveillance des menaces sur les médias sociaux permet d'identifier les signes avant-coureurs des crises, notamment les pics de sentiments négatifs, le contenu préjudiciable, la désinformation ou les récits qui évoluent rapidement. Grâce aux alertes en temps réel, les marques peuvent réagir avant que les problèmes ne s'aggravent.
Take control of your brand story before someone else does
Get a personalized demo to see exactly how Hootsuite powered by Talkwalker AI can help you safeguard your brand’s reputation.