Direkt zum Content
Web Lp Linked In Organic Paid Hero 1500X1950
Ressourcen-Bibliothekangle rightStrategy & Tactics

Organic and Paid Social Marketing Playbook

How to integrate your organic and paid content on LinkedIn to unlock your brand’s potential

The role of the social marketer is evolving rapidly as brands feel the pressure to deliver concrete ROI. In fact, in a survey of 18,100 marketers for Hootsuite’s Social Media Trends 2022 report, 46% of marketers cited driving conversions as a top outcome for social media, right behind brand awareness.

With more than 810 million members and a still-growing advertising audience, LinkedIn is uniquely positioned to help businesses of all sizes build a compelling organic social presence, increase reach and engagement with paid advertising, and measure and optimize campaigns to maximize impact.


In diesem Leitfaden erfahren Sie

  • How to build brand awareness and generate leads for your business on LinkedIn
  • Tactics to maximize the reach of your best content by integrating your organic and paid strategy
  • How to understand the real ROI of your advertising and campaigns
Diese Ressource teilen

* gibt die erforderlichen Felder an

Ähnliche Ressourcen

Can an enterprise organization drive millions in business impact with social? How a global insurance provider drove $76 million in revenue and savings with Hootsuite
Frau, die ein Telefon hält, umgeben von kleinen Diagrammen und Grafiken

Case Studies

Can an enterprise organization drive millions in business impact with social?

How a global insurance provider drove $76 million in revenue and savings with Hootsuite
101 Prompts to Drive Value with Social AI Unlock instant insights, supercharge your content strategy, and impress your boss with OwlyGPT.
Cartoon owl mascot with search interface showing marketing-related queries on a pink background with analytics graph

Strategy & Tactics

101 Prompts to Drive Value with Social AI

Unlock instant insights, supercharge your content strategy, and impress your boss with OwlyGPT.
Social Media-Trends 2025 Um in den sozialen Medien zu gewinnen, müssen Sie schnell handeln. Erfahren Sie, wie die Besten der Branche agil arbeiten und wie Sie es ihnen gleichtun können.
red book titled Social Media Trends 2025

Research & Trends

Social Media-Trends 2025

Um in den sozialen Medien zu gewinnen, müssen Sie schnell handeln. Erfahren Sie, wie die Besten der Branche agil arbeiten und wie Sie es ihnen gleichtun können.