Direkt zum Content
Ressourcen-Bibliothekangle rightResearch & Trends

Demystifying Social ROI

Ein kurzer Leitfaden für CMOs

It’s a myth that you can’t prove social media’s impact on revenue.

At Hootsuite, we’ve helped thousands of organizations refine their approach to ROI measurement.

In this short book, you’ll see how a new breed of CMOs are using social media to decrease costs, differentiate their brand, and impact the bottom line.

By the end, you’ll learn:

  • Why social teams struggle to prove ROI

  • How to build your organization’s measurement framework

  • New ways to extend the value of social across the customer lifecycle

  • Praxisbeispiele von eHarmony, Unilever, AccorHotels und Grupo Expansión

  • New data on how CMOs are measuring the ROI of social.

As you’ll see, social is the right channel for digital growth. But most teams measure it the wrong way. This book will help you fix that.

Diese Ressource teilen

* gibt die erforderlichen Felder an

Ähnliche Ressourcen

Can an enterprise organization drive millions in business impact with social? How a global insurance provider drove $76 million in revenue and savings with Hootsuite
Woman holding a phone surrounded by small charts and graphs

Case Studies

Can an enterprise organization drive millions in business impact with social?

How a global insurance provider drove $76 million in revenue and savings with Hootsuite
101 Prompts to Drive Value with Social AI Unlock instant insights, supercharge your content strategy, and impress your boss with OwlyGPT.
Cartoon owl mascot with search interface showing marketing-related queries on a pink background with analytics graph

Strategy & Tactics

101 Prompts to Drive Value with Social AI

Unlock instant insights, supercharge your content strategy, and impress your boss with OwlyGPT.
Social Media Competitive Analysis Template Benchmark your performance, track the competition, and uncover new content opportunities. Fill in the form to get instant access to our free Social Media Competitive Analysis Template.
Vorlage für die Wettbewerbsanalyse

Strategy & Tactics

Social Media Competitive Analysis Template

Benchmark your performance, track the competition, and uncover new content opportunities. Fill in the form to get instant access to our free Social Media Competitive Analysis Template.