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Demystifying Social ROI

Ein kurzer Leitfaden für CMOs

It’s a myth that you can’t prove social media’s impact on revenue.

At Hootsuite, we’ve helped thousands of organizations refine their approach to ROI measurement.

In this short book, you’ll see how a new breed of CMOs are using social media to decrease costs, differentiate their brand, and impact the bottom line.

By the end, you’ll learn:

  • Why social teams struggle to prove ROI

  • How to build your organization’s measurement framework

  • New ways to extend the value of social across the customer lifecycle

  • Praxisbeispiele von eHarmony, Unilever, AccorHotels und Grupo Expansión

  • New data on how CMOs are measuring the ROI of social.

As you’ll see, social is the right channel for digital growth. But most teams measure it the wrong way. This book will help you fix that.

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