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Demystifying Social ROI

A brief guide for CMOs

It’s a myth that you can’t prove social media’s impact on revenue.

At Hootsuite, we’ve helped thousands of organizations refine their approach to ROI measurement.

In this short book, you’ll see how a new breed of CMOs are using social media to decrease costs, differentiate their brand, and impact the bottom line.

Al final, aprenderás:

  • Por qué los equipos de redes sociales tienen dificultades para demostrar el ROI

  • Cómo construir el marco de medición de tu organización

  • New ways to extend the value of social across the customer lifecycle

  • Ejemplos reales de eHarmony, Unilever, AccorHotels y Grupo Expansión

  • New data on how CMOs are measuring the ROI of social.

As you’ll see, social is the right channel for digital growth. But most teams measure it the wrong way. This book will help you fix that.

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