Reputation management that keeps you in control of the narrative
Protect your brand’s reputation effortlessly with real-time mention alerts, review management, and proactive sentiment tracking. It’s all in Hootsuite powered by Talkwalker AI.
Track brand health, sentiment, and emerging risks across millions of sources
Managing your brand’s reputation shouldn’t feel reactive. Create a crisis prevention forcefield with industry-leading data, real-time monitoring, and advanced AI.
Stay in control of your brand’s messaging with real-time alerts. Get notifications when mentions spike, sentiment shifts, or unusual conversation patterns begin to emerge.
Hootsuite analyzes millions of conversation hubs — social media, news, blogs, forums, video, and even review sites — to provide a holistic view of sentiment at any given moment.
Reputation is relative, so knowing where you rank is critical. Directly compare your brand’s share of voice, sentiment, visibility, and media resonance against top competitors to see how you stack up.
Brand reputation management doesn’t have to involve hours of analysis. With Blue Silk™ AI and Yeti co-pilot, you can turn millions of data points into digestible summaries, trend forecasts, and action plans — instantly.
You have to hear what people are saying in order to understand what may read as tone deaf … It’s about informing key decision-makers so everyone’s on the same page.Track brand health, sentiment, and emerging risks across millions of sources
Managing your brand’s reputation shouldn’t feel reactive. Create a crisis prevention forcefield with industry-leading data, real-time monitoring, and advanced AI.
Media monitoring: Get a full view of your brand’s reputation across all media
Leverage real-time sentiment insights, media impact scoring, and competitive benchmarking to see exactly how your brand is being perceived. With a unified view of all channels, you’ll always know where conversations are building — and where your reputation is at risk.
Crisis management: Respond before hiccups turn into crises
Stay on top of unusual spikes in mentions, negative sentiment shifts, and fast-moving narratives. With AI-powered anomaly detection, real-time alerts, impact tracking, and timeline analysis, you’ll always know if a crisis is unfolding.
Review management: Mitigate negativity and amplify positivity
Monitor reviews from major platforms in one place to understand how customers truly feel about your products, services, and brand experience. Hootsuite aggregates ratings, sentiment, and themes so you can quickly spot patterns, address issues, and boost positive feedback.
Customer care: Improve customer satisfaction and reduce response times
Speed up response times and personalize every customer interaction with a unified, AI-enhanced social media inbox. Automations, smart replies, and skill-based routing help your team work faster, while CSAT scoring and real-time insights keep satisfaction high.
Compliance and security: Reduce risk and protect information
Security is critical to a strong corporate reputation management strategy. Keep your record clean with compliance and security integrations like Proofpoint, built-in workflow automation tools, and features that safeguard your customers’ personally identifiable information (PII).
Track, predict, and respond to emerging narratives with a single tool
The best online reputation management tools shouldn’t just alert you of risk — they should help you turn positive feedback into opportunities.
Alertas en tiempo real
Descubre cuándo emerge la negatividad, cuándo cambia el sentimiento y cuándo poner en práctica tu plan de reputación de marca.
Visual social listening
Detect brand mentions in images, video, and audio — because threats to your reputation don’t just happen in text.
Competitive benchmarking
Compare your brand’s sentiment, visibility, share of voice, themes, and media resonance against key competitors.
AI-powered risk insights
Leverage predictive analytics to identify emerging threats, trending narratives, and potential risks before they grow.
Demographic insights
Know the demographics of the people driving the conversation — age, interests, job role, and more — to tailor your responses effectively.
Detección de picos
Identifica automáticamente picos inusuales en el volumen, el alcance o la interacción para que puedas investigar de inmediato las historias más volátiles.
“Talkwalker brings real-time data and the ability to respond extremely fast, providing a speed that is vital for effective reputation and crisis management.”Insights y recursos
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Preguntas frecuentes (FAQ)
La gestión de la reputación corporativa es la práctica de monitorizar e influir en la forma en que el público, los clientes, los inversores y los empleados perciben tu marca. Hootsuite, con la tecnología de IA de Talkwalker, te proporciona monitorización de medios, análisis de sentimiento y detección de problemas en todos los canales y en tiempo real, para que puedas proteger tu imagen corporativa y responder con prontitud a riesgos emergentes.
Hootsuite powered by Talkwalker AI monitors brand reputation by tracking millions of conversations across social media, news, blogs, forums, and review sites in real time. Blue Silk™ AI analyzes sentiment, detects unusual spikes in activity, and highlights emerging risks before they escalate. With unified dashboards, competitive benchmarking, and automated alerts, you get a complete, always-on view of how your brand is being perceived across every channel.
El cumplimiento de la reputación de marca se refiere a garantizar que las comunicaciones, acciones y percepción pública de tu marca estén alineadas con las normativas del sector, los estándares internos y las expectativas de las partes interesadas. Hootsuite apoya el cumplimiento de la reputación monitorizando conversaciones reguladas, detectando posibles señales de riesgo y proporcionando análisis verificables sobre el sentimiento y el impacto en los medios. Esto ayuda a los equipos a mantener la confianza, satisfacer las obligaciones de cumplimiento y responder rápidamente a cualquier amenaza contra la reputación.
El mejor software de gestión de la reputación ofrece monitorización, análisis de sentimiento, detección de problemas e insights detallados de diferentes canales en tiempo real. Hootsuite, con la tecnologia de IA de Talkwalker, es considerada líder en este campo, gracias a que combina una cobertura de datos a nivel empresarial con una IA potente, lo que permite a las marcas detectar riesgos con prontitud, comparar el rendimiento y tomar decisiones fundamentadas. Mediante una monitorización exhaustiva de los medios, un análisis competitivo y unos informes flexibles, Talkwalker ofrece a los equipos todo lo que necesitan para proteger y reforzar su reputación.
Sí. Hootsuite, con la tecnología de IA de Talkwalker, es un software de gestión de reputación de primer nivel para agencias y proveedores de servicios. Personaliza los paneles de control y las exportaciones con tu propia marca para ofrecer insights profesionales y adaptados al cliente. Presenta la monitorización de medios, el análisis de sentimiento, los indicadores de referencia de la competencia e insights sobre crisis con tu propia marca.
La monitorización de amenazas en redes sociales identifica señales tempranas de crisis, incluidos picos de sentimiento negativo, contenido dañino, desinformación o narrativas volátiles. Gracias a las alertas en tiempo real, las marcas pueden responder antes de que los posibles problemas se hagan mayores.
Take control of your brand story before someone else does
Get a personalized demo to see exactly how Hootsuite powered by Talkwalker AI can help you safeguard your brand’s reputation.