Organic and Paid Social Marketing Playbook
How to integrate your organic and paid content on LinkedIn to unlock your brand’s potential
The role of the social marketer is evolving rapidly as brands feel the pressure to deliver concrete ROI. In fact, in a survey of 18,100 marketers for Hootsuite’s Social Media Trends 2022 report, 46% of marketers cited driving conversions as a top outcome for social media, right behind brand awareness.
With more than 810 million members and a still-growing advertising audience, LinkedIn is uniquely positioned to help businesses of all sizes build a compelling organic social presence, increase reach and engagement with paid advertising, and measure and optimize campaigns to maximize impact.
What you’ll learn
- How to build brand awareness and generate leads for your business on LinkedIn
- Tactics to maximize the reach of your best content by integrating your organic and paid strategy
- How to understand the real ROI of your advertising and campaigns
Share this resource
* indicates required fields
Related Resources
How The Gym Group activated 240+ local gyms on social media in just five months 
Case Studies
How The Gym Group activated 240+ local gyms on social media in just five months
An NBA team scores fan engagement with a data-driven social strategy 
Case Studies
An NBA team scores fan engagement with a data-driven social strategy
Corewell Health boosts brand sentiment by 50% with a smart social strategy 
Case Studies
Corewell Health boosts brand sentiment by 50% with a smart social strategy
How Athletico whipped its social media strategy into shape through employee advocacy 
Case Studies
How Athletico whipped its social media strategy into shape through employee advocacy
How a Kidney Care Company Drove 42% More Job Applications from LinkedIn 
Case Studies
How a Kidney Care Company Drove 42% More Job Applications from LinkedIn
Croda Enhances Customer Experiences with Hootsuite 
Case Studies
Croda Enhances Customer Experiences with Hootsuite
Watermark Gives its Retirement Communities a Voice 
Case Studies
Watermark Gives its Retirement Communities a Voice
2023 Finance Social Media Career Report Read our bite-sized report on salaries, demographics, and challenges faced by social media managers in financial services.
Research & Trends
2023 Finance Social Media Career Report
Read our bite-sized report on salaries, demographics, and challenges faced by social media managers in financial services.
Salary Negotiation for Social Media Marketers Get paid what you're worth with this step-by-step guide to initiating a salary conversation and framing your value.
Toolkits
Salary Negotiation for Social Media Marketers
Get paid what you're worth with this step-by-step guide to initiating a salary conversation and framing your value.
2023 Government Social Media Career Report Read our bite-sized report on salaries, demographics, and challenges faced by social media managers in government services.
Research & Trends
2023 Government Social Media Career Report
Read our bite-sized report on salaries, demographics, and challenges faced by social media managers in government services.
2023 Healthcare Social Media Career Report Read our bite-sized report on salaries, demographics, and challenges faced by social media managers in healthcare.
Research & Trends
2023 Healthcare Social Media Career Report
Read our bite-sized report on salaries, demographics, and challenges faced by social media managers in healthcare.
2023 Education Social Media Career Report Read our bite-sized report on salaries, demographics, and challenges faced by social media managers in education.
Research & Trends
2023 Education Social Media Career Report
Read our bite-sized report on salaries, demographics, and challenges faced by social media managers in education.
Armanino turns employees into social influencers 
Case Studies
Armanino turns employees into social influencers
How Meliá Hotels wins at social media customer care 
Case Studies
How Meliá Hotels wins at social media customer care
Colliers shines by helping their professionals stand out on social media 
Case Studies
Colliers shines by helping their professionals stand out on social media
Witness Change turns to social to change the global narrative about refugees 
Case Studies
Witness Change turns to social to change the global narrative about refugees
How a 1930’s pecan candy company is turning heads on TikTok 
Case Studies
How a 1930’s pecan candy company is turning heads on TikTok
Innovetive Petcare connects veterinary clinics with communities and melts hearts with pet-loving pics 
Case Studies
Innovetive Petcare connects veterinary clinics with communities and melts hearts with pet-loving pics
U-Haul moves to Hootsuite for Social Marketing and Customer Care 
Case Studies
U-Haul moves to Hootsuite for Social Marketing and Customer Care
IAG Supports Employees with Powerful Social Media Tools and Engaging Content 
Case Studies
IAG Supports Employees with Powerful Social Media Tools and Engaging Content
Five Steps to Social Advertising Overwhelmed by advertising on social? PCPOM is here to help.
Strategy & Tactics
Five Steps to Social Advertising
Overwhelmed by advertising on social? PCPOM is here to help.
Social Media Strategy Guide An 8-step guide to developing your social media presence
Strategy & Tactics
Social Media Strategy Guide
An 8-step guide to developing your social media presence
How Community Engagement at Careem Powers the Middle East’s Super App 
Case Studies
How Community Engagement at Careem Powers the Middle East’s Super App
How Hootsuite Boosts Reach, Recruiting, and Revenue with Employee Advocacy 
Case Studies
How Hootsuite Boosts Reach, Recruiting, and Revenue with Employee Advocacy
The Regional Municipality of Wood Buffalo Leans on Social to Drive Community Engagement 
Case Studies
The Regional Municipality of Wood Buffalo Leans on Social to Drive Community Engagement
WhatsApp for Customer Care Whitepaper Power seamless customer experiences with the WhatsApp Business API and Sparkcentral by Hootsuite
Strategy & Tactics
WhatsApp for Customer Care Whitepaper
Power seamless customer experiences with the WhatsApp Business API and Sparkcentral by Hootsuite
How a Social Media Makeover Helped a Small Business Drive a 108% Increase in Sales 
Case Studies
How a Social Media Makeover Helped a Small Business Drive a 108% Increase in Sales
How Eurpac Increased its Social Media Followers by 47% With a fresh approach focused on engagement, the company brings a centuries-old institution—the commissary—into the digital age
Case Studies
How Eurpac Increased its Social Media Followers by 47%
With a fresh approach focused on engagement, the company brings a centuries-old institution—the commissary—into the digital age
How a Messaging-first Strategy Powered ENGIE to a Leadership Position in the Clean Energy Industry 
Case Studies
How a Messaging-first Strategy Powered ENGIE to a Leadership Position in the Clean Energy Industry
How the City of Greater Bendigo Informs, Educates, and Engages Constituents on Social Media 
Case Studies
How the City of Greater Bendigo Informs, Educates, and Engages Constituents on Social Media
How SPIE Engineered a Better Social Media Strategy 
Case Studies
How SPIE Engineered a Better Social Media Strategy
Social Selling Business Case Template Gain executive support and unlock budgets for successful social selling programs in financial services
Toolkits
Social Selling Business Case Template
Gain executive support and unlock budgets for successful social selling programs in financial services
Social Media Commerce Three simple steps to start turning your social followers into customers
Strategy & Tactics
Social Media Commerce
Three simple steps to start turning your social followers into customers
Winning Brand Trust with a Perfectly timed Campaign 
Case Studies
Winning Brand Trust with a Perfectly timed Campaign
Why Your Insurance Company Needs a WhatsApp Strategy How insurers can deliver amazing customer experiences with social messaging
Strategy & Tactics
Why Your Insurance Company Needs a WhatsApp Strategy
How insurers can deliver amazing customer experiences with social messaging
The Social Media Playbook for Small Business Get insider tips on how to win customers on social
Research & Trends
The Social Media Playbook for Small Business
Get insider tips on how to win customers on social
Content Creation Toolkit Get more—and better—social content out the door with these quick and easy templates.
Toolkits
Content Creation Toolkit
Get more—and better—social content out the door with these quick and easy templates.
Hydro-Québec Wins Social with a Sassy Customer-First Strategy 
Case Studies
Hydro-Québec Wins Social with a Sassy Customer-First Strategy
Linking Social and CRM Build better digital campaigns and prove that they work.
Strategy & Tactics
Linking Social and CRM
Build better digital campaigns and prove that they work.
Social Customer Care 5 Steps to Elevate Your Brand with Social Customer Care
Strategy & Tactics
Social Customer Care
5 Steps to Elevate Your Brand with Social Customer Care
Kickstart Your Employee Advocacy with Hootsuite Amplify How to launch and maintain a best-in-class advocacy program
Strategy & Tactics
Kickstart Your Employee Advocacy with Hootsuite Amplify
How to launch and maintain a best-in-class advocacy program
How Michael Graham uses social to unify brand messaging to become a digital-first organisation 
Case Studies
How Michael Graham uses social to unify brand messaging to become a digital-first organisation
Social Selling in the New B2B Sales Process How leading B2B sellers are using social media to find, connect with, understand, and nurture prospective clients
Strategy & Tactics
Social Selling in the New B2B Sales Process
How leading B2B sellers are using social media to find, connect with, understand, and nurture prospective clients
Employee Advocacy Program Guide for Healthcare Institutions How to plan, launch, and grow a successful employee advocacy program for your institution
Strategy & Tactics
Employee Advocacy Program Guide for Healthcare Institutions
How to plan, launch, and grow a successful employee advocacy program for your institution
Digital 2020: July Update Build resilient strategies with recent data and insights from the newly released version of our Digital 2020 report.
Research & Trends
Digital 2020: July Update
Build resilient strategies with recent data and insights from the newly released version of our Digital 2020 report.
A Social Selling Roadmap for Financial Services Build a social selling program that drives revenue through advisor engagement while ensuring compliance.
Strategy & Tactics
A Social Selling Roadmap for Financial Services
Build a social selling program that drives revenue through advisor engagement while ensuring compliance.
Social Connections Playbook How to build meaningful connections and long-lasting customer relationships with social media
Strategy & Tactics
Social Connections Playbook
How to build meaningful connections and long-lasting customer relationships with social media
Organic and Paid Social Marketing Playbook How to integrate your organic and paid content on LinkedIn to unlock your brand’s potential
Strategy & Tactics
Organic and Paid Social Marketing Playbook
How to integrate your organic and paid content on LinkedIn to unlock your brand’s potential
Make the Shift Adapting to more digital and social ways of being in a time of crisis
Strategy & Tactics
Make the Shift
Adapting to more digital and social ways of being in a time of crisis
Social Media Trends 2020 Report Backed by data from over 3,100 respondents, interviews with industry analysts, and exhaustive market research, this report covers five distinct global social trends. 
Social Media Trends 2020 Report
Backed by data from over 3,100 respondents, interviews with industry analysts, and exhaustive market research, this report covers five distinct global social trends.
The state of digital in Q4 2019 From the rise of Chinese apps like TikTok to the regional impact of 5G, you’ll find the latest insights into the state of digital in our updated report.
Research & Trends
The state of digital in Q4 2019
From the rise of Chinese apps like TikTok to the regional impact of 5G, you’ll find the latest insights into the state of digital in our updated report.
Social Media Innovators 2019 Find out how leading global brands are using social media to transform their industry
Research & Trends
Social Media Innovators 2019
Find out how leading global brands are using social media to transform their industry
Employee Advocacy Program Guide How to plan, launch, and grow a successful employee advocacy program for your organization.
Research & Trends
Employee Advocacy Program Guide
How to plan, launch, and grow a successful employee advocacy program for your organization.
Brands to Beat on Social Media: Financial Services and Insurance The best of the Fortune 500—and the content formats they're using to win on social
Research & Trends
Brands to Beat on Social Media: Financial Services and Insurance
The best of the Fortune 500—and the content formats they're using to win on social
Social C-Suite Report—Q1 | 2019 Die Top Ten der Social Executives
Social C-Suite Report—Q1 | 2019
Die Top Ten der Social Executives
Social Media Trends Report 2019 Using data from 3255 respondents, interviews with industry analysts, and exhaustive market research, this report will help you understand where social is going.
Social Media Trends Report 2019
Using data from 3255 respondents, interviews with industry analysts, and exhaustive market research, this report will help you understand where social is going.
2019 Social Campus Report A global report on higher education social media usage
2019 Social Campus Report
A global report on higher education social media usage
Docapost puts Employee Advocacy at the heart of its B2B development strategy A means of driving recognition, evangelising the market and transforming team culture, Docapost’s employee ambassador programme goes from strength to strength with Hootsuite amplify.
Research & Trends
Docapost puts Employee Advocacy at the heart of its B2B development strategy
A means of driving recognition, evangelising the market and transforming team culture, Docapost’s employee ambassador programme goes from strength to strength with Hootsuite amplify.
The Social Customer Experience How enterprise organizations are using social media to transform the customer journey
The Social Customer Experience
How enterprise organizations are using social media to transform the customer journey
Forrester New Tech: B2B Social Selling Tools, Q1 2018 Forrester’s landscape overview of 18 B2B social selling providers
Research & Trends
Forrester New Tech: B2B Social Selling Tools, Q1 2018
Forrester’s landscape overview of 18 B2B social selling providers
Forrester New Tech: B2B Social Selling Tools, Q1 2018 Forrester’s landscape overview of 18 B2B social selling providers
Forrester New Tech: B2B Social Selling Tools, Q1 2018
Forrester’s landscape overview of 18 B2B social selling providers
The State of Social Media in Government in 2018 Learn about the trends that matter and how government organizations will use social this year
The State of Social Media in Government in 2018
Learn about the trends that matter and how government organizations will use social this year
5 Best Practices for Your LinkedIn Page Learn how to create a winning LinkedIn strategy for your business on the world’s largest and most active professional networking platform.
Strategy & Tactics
5 Best Practices for Your LinkedIn Page
Learn how to create a winning LinkedIn strategy for your business on the world’s largest and most active professional networking platform.
2018 Social Media Trends Report for Financial Services and Insurance Hootsuite’s financial service report examines key industry trends, tracking how organizations are using social media to grow revenues and decrease operational costs. 
Research & Trends
2018 Social Media Trends Report for Financial Services and Insurance
Hootsuite’s financial service report examines key industry trends, tracking how organizations are using social media to grow revenues and decrease operational costs.
Digital in 2018: The Americas Regional digital trends report on North, Central and South America
Research & Trends
Digital in 2018: The Americas
Regional digital trends report on North, Central and South America
Compliance Guide for Financial Services The Advisor’s Guide to Social Media Compliance in the UK 
Strategy & Tactics
Compliance Guide for Financial Services
The Advisor’s Guide to Social Media Compliance in the UK
Demystifying Social ROI A brief guide for CMOs
Research & Trends
Demystifying Social ROI
A brief guide for CMOs
Perfect Your 2019 Social Plans The Subtle Art of Social Media ROI
Research & Trends
Perfect Your 2019 Social Plans
The Subtle Art of Social Media ROI
AdEspresso and Hootsuite: Social Ads Toolkit Maximize return on your social advertising with AdEspresso and Hootsuite
AdEspresso and Hootsuite: Social Ads Toolkit
Maximize return on your social advertising with AdEspresso and Hootsuite
Employee Advocacy Guide Extend your social reach by making it easy—and safe—for your employees to share company posts with their own networks.
Toolkits
Employee Advocacy Guide
Extend your social reach by making it easy—and safe—for your employees to share company posts with their own networks.
Financial Services Social Media Toolkit Embrace social media opportunities—without putting your brand at risk.
Toolkits
Financial Services Social Media Toolkit
Embrace social media opportunities—without putting your brand at risk.
Compliance for Financial Services The Advisor’s Guide to Social Media Compliance
Strategy & Tactics
Compliance for Financial Services
The Advisor’s Guide to Social Media Compliance
Forrester Consulting Study: Social Selling: A New B2B Imperative (May, 2017) Learn how enterprises are embracing social selling to drive new revenue
Forrester Consulting Study: Social Selling: A New B2B Imperative (May, 2017)
Learn how enterprises are embracing social selling to drive new revenue
Social ROI Toolkit Develop a clear framework for measuring and proving the actual ROI of your social media strategy.
Social ROI Toolkit
Develop a clear framework for measuring and proving the actual ROI of your social media strategy.
The 8 Elements of a Successful Government Social Media Strategy Learn the best practices that inform successful public sector social media strategies. 
The 8 Elements of a Successful Government Social Media Strategy
Learn the best practices that inform successful public sector social media strategies.
The ROI of Social Media How to measure and prove the value of your investment
Research & Trends
The ROI of Social Media
How to measure and prove the value of your investment
The Social Campus Revolutionising the Australian Student Journey
Strategy & Tactics
The Social Campus
Revolutionising the Australian Student Journey
Social Selling Demystified This guide is an essential social selling primer for any marketer. It covers a long list of benefits and reveals how marketing and sales can work together to generate more leads and make more sales.
Strategy & Tactics
Social Selling Demystified
This guide is an essential social selling primer for any marketer. It covers a long list of benefits and reveals how marketing and sales can work together to generate more leads and make more sales.
Social Media Trends Report for Health Care In this report, we examine global social media trends impacting the health care sector. You’ll learn how health care organizations are using social media to attract prospective patients, create brand advocates, and improve the patient experience.
Strategy & Tactics
Social Media Trends Report for Health Care
In this report, we examine global social media trends impacting the health care sector. You’ll learn how health care organizations are using social media to attract prospective patients, create brand advocates, and improve the patient experience.
Generating Leads with Social Media A Practical Guide to Improving ROI
Generating Leads with Social Media
A Practical Guide to Improving ROI
Getting to Know Your Audience How to Research Your Social Media Audience
Research & Trends
Getting to Know Your Audience
How to Research Your Social Media Audience
The Toolkit for Social Video How to Optimise Creative Video Content to Engage Your Audience
Toolkits
The Toolkit for Social Video
How to Optimise Creative Video Content to Engage Your Audience
How Social Executives are Transforming the Financial Services Industry in Australia A report from Hootsuite and LinkedIn 
Research & Trends
How Social Executives are Transforming the Financial Services Industry in Australia
A report from Hootsuite and LinkedIn
The Social Revolution: Redefining the Student Experience in Australian Higher Education Institutions Hootsuite has partnered with data research agency RTL to analyse the social media activities and behaviours of 128 Australian universities and higher education institutions.
Research & Trends
The Social Revolution: Redefining the Student Experience in Australian Higher Education Institutions
Hootsuite has partnered with data research agency RTL to analyse the social media activities and behaviours of 128 Australian universities and higher education institutions.
Cross-Campus Innovation: A Guide to Social Media Strategy for Australian Higher Education Institutions This guide offers insights and tactics for how Australian educational institutions can implement a campus-wide social media strategy
Strategy & Tactics
Cross-Campus Innovation: A Guide to Social Media Strategy for Australian Higher Education Institutions
This guide offers insights and tactics for how Australian educational institutions can implement a campus-wide social media strategy
The Social Video Toolkit 3 checklists to help you create and share videos on social 
Toolkits
The Social Video Toolkit
3 checklists to help you create and share videos on social
A Guide to Social Video Strategy 5 steps to creating videos that make an impact
Strategy & Tactics
A Guide to Social Video Strategy
5 steps to creating videos that make an impact
Facebook Best Practices The 3 Types of Content that Facebook Audiences Love
Facebook Best Practices
The 3 Types of Content that Facebook Audiences Love
Influencer Marketing 101 3 steps to creating a successful influencer campaign 
Research & Trends
Influencer Marketing 101
3 steps to creating a successful influencer campaign
Social Media Strategy Template To start building your social media strategy, just fill in the form to get instant access to your Social Media Strategy Template. 
Strategy & Tactics
Social Media Strategy Template
To start building your social media strategy, just fill in the form to get instant access to your Social Media Strategy Template.
Social Media Advertising Tips for Running Successful Paid Social Campaigns
Strategy & Tactics
Social Media Advertising
Tips for Running Successful Paid Social Campaigns
Social Selling For Large Organizations Best practices to empower sales teams on social 
Strategy & Tactics
Social Selling For Large Organizations
Best practices to empower sales teams on social
Instagram Master Tactics With 500 million monthly active users, Instagram is filled with creative marketing and community-building opportunities. 
Strategy & Tactics
Instagram Master Tactics
With 500 million monthly active users, Instagram is filled with creative marketing and community-building opportunities.
Social Media Guide for Small Businesses How to use social media to grow your business, save time, and stay competitive
Strategy & Tactics
Social Media Guide for Small Businesses
How to use social media to grow your business, save time, and stay competitive
Listen and Serve 7 innovative ways governments can increase transparency and public participation
Strategy & Tactics
Listen and Serve
7 innovative ways governments can increase transparency and public participation
From Tweets to Impact 8 steps to building an innovative government social media strategy
Strategy & Tactics
From Tweets to Impact
8 steps to building an innovative government social media strategy
How Hootsuite Wins with Social Data Learn how our own marketing pros use social listening and analytics to hit KPIs
Strategy & Tactics
How Hootsuite Wins with Social Data
Learn how our own marketing pros use social listening and analytics to hit KPIs
10 Tips For Running Your First Campaign How to establish a compelling social marketing strategy to engage your audience online
Research & Trends
10 Tips For Running Your First Campaign
How to establish a compelling social marketing strategy to engage your audience online
8 Social Media Tips for Financial Services Finance industry-specific best practices for implementing social media
Strategy & Tactics
8 Social Media Tips for Financial Services
Finance industry-specific best practices for implementing social media
Ensure Compliance Across Your Organization How to establish the right compliance controls
Products & Services
Ensure Compliance Across Your Organization
How to establish the right compliance controls
6 Steps to Social Media Compliance Learn about how regulations may affect your industry while using social media
6 Steps to Social Media Compliance
Learn about how regulations may affect your industry while using social media
Managing your Pending Posts Learn how to schedule, AutoSchedule, view, and edit your pending posts
Strategy & Tactics
Managing your Pending Posts
Learn how to schedule, AutoSchedule, view, and edit your pending posts
Organize your Social Business 5 steps to developing and implementing an enterprise-wide social strategy
Strategy & Tactics
Organize your Social Business
5 steps to developing and implementing an enterprise-wide social strategy
8 Tips for Social Business How to measure ROI and scale your efforts
Strategy & Tactics
8 Tips for Social Business
How to measure ROI and scale your efforts
The 8 Elements of a Successful Government Social Media Strategy A practical guide for public sector organizations
Strategy & Tactics
The 8 Elements of a Successful Government Social Media Strategy
A practical guide for public sector organizations
The Social Campus Improving the student, staff, and alumni experience with social media
Strategy & Tactics
The Social Campus
Improving the student, staff, and alumni experience with social media
How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement 
Case Studies
How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement
The Social Media Toolkit for Fresh Ideas All the inspiration you need to feed the social beast
Toolkits
The Social Media Toolkit for Fresh Ideas
All the inspiration you need to feed the social beast
How the RACGP uses social media to build stronger connections with its audience 
Case Studies
How the RACGP uses social media to build stronger connections with its audience
Enhancing the student experience with social media content 
Case Studies
Enhancing the student experience with social media content
How a pitch-perfect social media approach grew an orchestra’s social following by 82% 
Case Studies
How a pitch-perfect social media approach grew an orchestra’s social following by 82%
Connect with more prospects on social media Your customers are on social media, using Twitter, LinkedIn, Facebook, Instagram, and other social
networks to inform their buying decisions. That means you need to be there at the right time—before your competitors get there first.
Products & Services
Connect with more prospects on social media
Your customers are on social media, using Twitter, LinkedIn, Facebook, Instagram, and other social
networks to inform their buying decisions. That means you need to be there at the right time—before your competitors get there first.
How Meliá became one of the most influential hotel chains on social media 
Case Studies
How Meliá became one of the most influential hotel chains on social media
A glimpse into the future of education on social See the latest data and discover the top social media trends specific to education.
Research & Trends
A glimpse into the future of education on social
See the latest data and discover the top social media trends specific to education.
Social Listening Best Practices in Financial Services Build richer client relationships with real-time data from millions of conversations happening on social media
Strategy & Tactics
Social Listening Best Practices in Financial Services
Build richer client relationships with real-time data from millions of conversations happening on social media
How to get more budget for social Your boss wants to see how social media contributes to your organization’s bottom line. Are you measuring the things they care actually about? 
Strategy & Tactics
How to get more budget for social
Your boss wants to see how social media contributes to your organization’s bottom line. Are you measuring the things they care actually about?
A glimpse into the future of government on social See the latest data and discover the top social media trends specific to government.
Research & Trends
A glimpse into the future of government on social
See the latest data and discover the top social media trends specific to government.
50+ Free Canva Templates to Help You Beat Creative Block Create stunning content in seconds with access to dozens of free designs.
Strategy & Tactics
50+ Free Canva Templates to Help You Beat Creative Block
Create stunning content in seconds with access to dozens of free designs.
How an IT solutions provider got 10.3M impressions on social 
Case Studies
How an IT solutions provider got 10.3M impressions on social
A glimpse into the future of nonprofit on social See the latest data and discover the top social media trends specific to the nonprofit industry.
Research & Trends
A glimpse into the future of nonprofit on social
See the latest data and discover the top social media trends specific to the nonprofit industry.
How One Social Media Campaign Increased TransLink’s Brand Sentiment 
Case Studies
How One Social Media Campaign Increased TransLink’s Brand Sentiment
How the University of Sydney Proves the Value of Social Media 
Case Studies
How the University of Sydney Proves the Value of Social Media
Power Up Your Social Listening Over 5 billion people are on social media talking about their likes, dislikes, and wants. Are you listening? 
Multiple pop up windows, featuring a pie chart titled "sentiment", an engagement bar graph, a hand holding a phone, and a heart with 2.3k likes.
Strategy & Tactics
Power Up Your Social Listening
Over 5 billion people are on social media talking about their likes, dislikes, and wants. Are you listening?
12 real business problems you can solve with social It’s true: Getting likes, shares, and comments on your posts is fun. But driving business results with social? That’s what keeps the lights on for social marketing teams.
Strategy & Tactics
12 real business problems you can solve with social
It’s true: Getting likes, shares, and comments on your posts is fun. But driving business results with social? That’s what keeps the lights on for social marketing teams.
2022 Digital Trends Report Read the report now for an in-depth look at 2022’s most noteworthy digital trends and statistics.
Research & Trends
2022 Digital Trends Report
Read the report now for an in-depth look at 2022’s most noteworthy digital trends and statistics.
How Georgia State University Built a Global Community of Brand Advocates 
Case Studies
How Georgia State University Built a Global Community of Brand Advocates
How Amway Transformed Its Social Enterprise and Boosted Campaign Revenue by 500% 
Case Studies
How Amway Transformed Its Social Enterprise and Boosted Campaign Revenue by 500%
A glimpse into the future of financial services on social See the latest data and discover the top social media trends specific to the financial services industry.
Research & Trends
A glimpse into the future of financial services on social
See the latest data and discover the top social media trends specific to the financial services industry.
How social media engagement helped Bayes navigate a sensitive renaming project 
Case Studies
How social media engagement helped Bayes navigate a sensitive renaming project
A glimpse into the future of healthcare on social See the latest data and discover the top social media trends specific to the healthcare industry.
Research & Trends
A glimpse into the future of healthcare on social
See the latest data and discover the top social media trends specific to the healthcare industry.
3 Steps for Starting a Social Selling Program in Real Estate Only 47% of realtors feel confident in their social media skills. What can their firms do to help?
Strategy & Tactics
3 Steps for Starting a Social Selling Program in Real Estate
Only 47% of realtors feel confident in their social media skills. What can their firms do to help?
How Antalis Leads Its Industry on Social with Employee Ambassadors 
Case Studies
How Antalis Leads Its Industry on Social with Employee Ambassadors
How SYKES Latin America used Hootsuite to reduce hiring costs and attract high-quality candidates on social 
Case Studies
How SYKES Latin America used Hootsuite to reduce hiring costs and attract high-quality candidates on social
12 Business Problems You Can Solve with Social This guide will show you how top brands solve some of their biggest challenges and prove social’s impact with metrics that matter. 
Strategy & Tactics
12 Business Problems You Can Solve with Social
This guide will show you how top brands solve some of their biggest challenges and prove social’s impact with metrics that matter.
How Sodexo Universities builds meaningful connections with students 
Case Studies
How Sodexo Universities builds meaningful connections with students
How UNESCO used social media to raise awareness of crimes against journalists 
Case Studies
How UNESCO used social media to raise awareness of crimes against journalists
How Nokia used social to become the talk of the world’s largest mobile tech event 
Case Studies
How Nokia used social to become the talk of the world’s largest mobile tech event
Mapfre creates a united social media strategy to deliver a consistent brand voice across channels 
Case Studies
Mapfre creates a united social media strategy to deliver a consistent brand voice across channels
How the British Museum Increased Social Media Engagement by 126% 
Case Studies
How the British Museum Increased Social Media Engagement by 126%
SIX automates key cybersecurity tasks to actively protect itself against social media threats 
Case Studies
SIX automates key cybersecurity tasks to actively protect itself against social media threats
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis 
Case Studies