Product Updates
New audiences for LinkedIn Ads
Hootsuite now lets you select saved or matched audiences for your LinkedIn ads and expand your reach to similar accounts, making your campaigns more precise and effective.
Revamped Content Library
Your Content Library just got an upgrade! With improved search, organization, and accessibility, managing your social assets has never been easier.
Threads replies now in Inbox 2.0
You can now manage and monitor Threads replies directly in Inbox 2.0 — view comments, reply, and repost thread comments, making it easier to engage without switching platforms. Please note, some limitations apply due to API constraints.
Introducing AI settings in Advanced Inbox
The new Inbox Intelligence subsection in Settings is the home for several Inbox automation tools including our Generative AI Chatbot, providing a more streamlined experience.
Enhanced Flexible Approvals
Flexible Approvals now lets you request post approvals from multiple users and teams. You can tag reviewers, assign approval responsibilities to teams, and trigger notifications for a smoother approval process.
Threads in Analytics
Threads metrics are now available in Reports, providing deeper insights into your Threads performance. Future updates will include metrics in Post Performance and Best Time to Publish, ensuring full coverage of your Threads strategy.
TikTok insights in Hootsuite Listening
Hootsuite Listening now tracks TikTok brand mentions, sentiment, and trending hashtags — giving you the full picture to refine your TikTok strategy.
Instagram Views metrics
Analytics now includes two new Instagram Views metrics, aligning with Meta’s latest Views API for more accurate performance tracking.
Airtable and Asana apps integration
Import content directly from Airtable and Asana — no more manual setup! Easily pull in details, organize, and share for a seamless post-creation workflow.
Improved Streams interaction history
Streams' interaction history now syncs with Inbox 2.0. Review your past conversations to help make future communication more personalized and authentic.
Smarter chatbot interactions
Enjoy a smoother chatbot experience with improved typing indicators and message flow. Now, set a custom welcome message for a more branded touch and enable proactive greetings to engage customers as soon as they open web chat.
Updates to your Social Performance Score
See how your images impact performance and get recommendations to improve. Now with monthly insights, multi-account views, and the option to boost top posts. Plus, SPS is now available in six languages!
Simplified report templates
Create clearer, more streamlined reports in Analytics with new templates designed to engage your stakeholders.
9:16 Videos as Instagram Reels in Amplify
Amplify now supports 9:16 video uploads, allowing you to share vertical videos directly to Instagram as Reels. This update makes it easier to create and share engaging content for your Instagram audience.
Boost Instagram Stories in Create
You can now boost Instagram Stories in the same place as you create them, making it easier than ever to expand reach and maximize engagement.
Inbox 2.0: native edits now visible
Inbox 2.0 now shows when a comment or message has been edited natively on Facebook and LinkedIn, giving users better insight into updates and improving the customer experience. Edits for other social networks will be supported in a future release.
Inbox 2.0: new filter for unassigned conversations
We’ve added a new filter in Inbox 2.0, allowing users to easily view conversations that are not assigned to a team. This improves workflows by providing better visibility into unassigned conversations that need attention.
Bluesky integration is live!
We’re excited to announce that Bluesky is now integrated into both Hootsuite Listening and Talkwalker, giving users access to deeper insights from this rapidly growing social platform. With over 30 million users and counting, you can now explore Bluesky public posts, audience replies, and engagement metrics like Likes, Shares, and Quotes.
Inbox 2.0: More context for approvals
We’ve improved the Inbox 2.0 approval process to make it faster and easier for approvers. Now, when reviewing a message, approvers can see the full conversation history, notes, and sentiment directly in the approval pane, eliminating the need to navigate elsewhere for more context.
Social Performance Score is now available in six languages!
We’re excited to announce that translations for Social Performance Score (SPS) are now available in English, French, German, Italian, Spanish, and Portuguese for all Hootsuite customers.
Developer Portal gets a fresh update
The Developer Portal has a new design for a more intuitive experience. Developers can now update payment details, explore improved app categories, and upload assets securely.
Hootsupport's new look
Enjoy a cleaner, more intuitive experience with a refreshed design, making logging in, searching, and navigating to organizations or members easier than ever.
Streams: fresh new design for header and post actions
We’ve updated the design of the header menu and post action buttons in Streams for a cleaner, more streamlined experience. Enjoy the refreshed look and improved usability!
Composer: Fresh look and accessibility fixes
We’ve updated more Composer features to the new design for a smoother experience. Most changes are visual, but some, like the campaign picker, now have improved functionality. Plus, we fixed accessibility issues along the way!
Multi-select and bulk actions now in Inbox 2.0
You can now select multiple conversations at once and apply bulk actions, such as "resolve" or "assign a topic." Use the new checkbox tool for quick selection, and enter selection mode by clicking "queue actions" and choosing "select conversations."
Revamped Year in Review Report and new Performance Highlights Report
The updated Year in Review Report is now live in the Template Gallery until Jan. 31. In addition, we’ve introduced the Performance Highlights Report, a year-round version with a monthly timeframe, perfect for sharing high-level performance overviews with stakeholders. You can find the Year in Review Report pre-pinned under "All Reports."
Enhanced full content view in Listening
You can now expand images to view them in a larger size, if a larger version is available. Full post details will also be displayed for select sources, rather than just snippets. Supported sources include Facebook, X, YouTube, LinkedIn, Instagram, Vimeo, Facebook reviews, Amazon reviews, Google reviews, Weibo, Quora, and more.
Improved image compression in Composer
Now extended to images from media library apps (e.g., Canva, Content Library, free images, and third-party apps). Upload images up to 20MB — Composer compresses them to fit the selected social network. No extra steps, no warnings — just seamless posting! Note: Images over 20MB still display a file size warning.
Now you can track YouTube Page subscribers in Analytics
We’ve added a new metric: YouTube Page Subscribers! It’s available as a standalone option and as part of the "Fans and Followers" cross-network metric.
Facebook mentions now appear in Inbox
Facebook mentions (in posts, comments, group posts, and group comments) now automatically appear in Inbox 2.0 as new conversations. Please note, due to API limitations, replies aren’t supported, and some contacts may appear as anonymous.
Enhanced admin experience with content management filters
Enterprise customers using Amplify can now enjoy unified filters and sorting options in content management, streamlining the process of managing content at scale.
Post-level image analysis on your Social Performance Score landing page
For the first time, AI image analysis is included with post-level analysis in your Social Performance Score. Gain powerful insights into the visuals driving your post performance!
Resolved queue enhancements in Inbox
You can now view all resolved conversations in the Resolved section of Inbox 2.0. In the Resolved section, conversations can be sorted by Oldest or Newest and filtered by “Resolved by.”
Generative AI chatbot – now with conversational and rich content
We’re excited to announce rich content support for Hootsuite’s generative AI chatbot. This update brings visually engaging elements like link buttons, quick replies, carousels, and more into the generative AI chatbot.
Reliable cookie tracking with Pixel Connector for Meta ads
Track conversions with confidence. Easily set up conversion tracking for Meta ads in Hootsuite using Meta’s Conversions API Gateway technology, ensuring accurate and reliable data on conversion events.
Instagram Business location tagging
Enhance your Instagram posts and reels with location tags. Users with Instagram Business accounts and direct publishing enabled can now search for and add locations directly through Hootsuite.
Monitor LinkedIn Post mentions in Inbox
Stay on top of your brand’s LinkedIn activity. Now, when your LinkedIn Page is mentioned in a post, it appears as a new conversation in Inbox 2.0. Easily reply or like the post directly within the tool for seamless engagement.
Demo data reports and revised templates
Discover insights with ease! Explore three interactive demo reports — Multiple Network Overview, Post Engagement, and Audience Overview. Find them in the new "Demo Data" section in the left navigation menu.
Hootsuite Listening: Facebook catalog now available in Listening
Gain direct access to content from 100,000 public Facebook pages through Listening — no authentication or setup needed. Posts matching your monitored topics will seamlessly appear in your Listening project.
Centralized view for live posts in Amplify
Amplify now offers a centralized view for content admins, making it easier to track all live posts across multiple topics and users. No more subscribing to each topic individually — content creators can now access a unified view, ensuring better organization and oversight of active content in advocacy programs.
Additional messaging channels for Inbox 2.0
Inbox 2.0 now supports even more messaging channels, including WeChat, Telegram, and SMS via Twilio. These additions enhance your ability to connect and engage with customers across multiple platforms!
Reply to TikTok comments
Easily manage TikTok comments and stay on top of mentions across posts and comments — all from your Inbox.
Revamped automations in Inbox 2.0!
With a refreshed UX/UI and new automation templates, users can now trigger automations for new conversations, specific channels, or message types. These updates streamline workflows — like automatically creating Salesforce tickets or applying topics to conversations on specific channels — making your automation process even easier!
More industries for benchmarking in analytics
We’re excited to announce that seven new industries — including transportation, utilities, legal, automotive, and more — are now available for benchmarking in Hootsuite Analytics. This update addresses a key customer request, helping you gain deeper insights tailored to your sector!
Internal comments now in Hootsuite publishing journey
Bring team planning and collaboration into Hootsuite by commenting on posts in the Plan section to share ideas, attachments, and feedback and keep your team in sync.
Hootsuite Listening to Streams integration
You can now create a stream from Listening, which can be added to the Stream panel via your existing Talkwalker app.
Now you can schedule exports in Advanced Inbox
Inbox 2.0 now supports scheduled exports! This new feature automates exporting data to an FTP server, allowing customers to retrieve files manually or through automation for greater efficiency.
OwlyWriter just got faster!
Hootsuite’s AI writing tool is now 3x faster thanks to a powerful upgrade, delivering lightning-quick responses and seamless scalability. Enjoy enhanced performance with no changes to your experience.
Amplify now supports PDFs for LinkedIn posts
Advocates can now share detailed and impactful content on LinkedIn using PDFs, whether on profiles or, for beta users, on Pages. This update enhances the Amplify composer, making it easier than ever to share rich documents with your audience.
Chatbot typing indicator added!
Our chatbot now includes a typing indicator (...) on supported platforms like Meta channels and Smooch, enhancing the user experience. Note: This feature is not supported on X (Twitter).