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We believe in the power of social to uplift people

Our social impact strategy focuses on positively impacting our employees, customers, communities, and our environment for the long term.

Our impact in 2024

From championing diversity to giving back to our communities, we’re proud to have continued making progress across a range of environmental, social and governance (ESG) initiatives at Hootsuite.

Read our 2024 Social Impact Report

Read our 2023 Report

How Hootsuite uplifts nonprofits

The HootGiving program

We offer education and discounts of up to 75% off our tools to help support and empower nonprofit organizations in their pursuit of positive social change. 

Hootsuite helps eligible nonprofits save an average of 3 hours per week implementing a social strategy to generate awareness, connect with the community, and fundraise—all at a fraction of the cost.

Focusing on social good

In 2024, we surpassed 10,000 nonprofits receiving free social media education via Uplift - A Week for Social Good, a free virtual event focused on helping educate, enable, and empower nonprofits with the skills and technology they need to make an impact.

Partnering with TechSoup and Goodstack

We partner with TechSoup and Goodstack to leverage their nonprofit validation services as trusted solutions to support our HootGiving Program for nonprofits.

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How Hootsuite uplifts employees

We give back to the communities where we live and work through our award-winning Hootsuite for Good Program, which focuses on volunteering, giving and employee matching initiatives.

$200K+
donated
5,488
hours volunteered
1,096
causes supported

Beyond the Nest

During this annual company-wide volunteer event, Hootsuite employees spend time in the community giving back to the causes they’re passionate about. 

Is your nonprofit interested in partnering with our team for a volunteer opportunity? Let us know here.

Featuring Benevity

We use Benevity, the leading provider of corporate purpose software, to power our social impact programs.

Benevity logo

How Hootsuite uplifts communities

We support a variety of causes and issues important to Hootsuite, our people and our communities, including equality and anti-racism, community and environmental well being, and disaster response. We’re proud to collaborate with leading nonprofit organizations around the world.

GivingTuesday

Since 2023, we are proud to support GivingTuesday’s mission to increase generosity worldwide by providing pro bono services, digital tools, access to on-demand Hootsuite Academy courses, and collaboration on industry research and trends.

World Health Organization

We are proud to support a strategic collaboration with the Digital Channels team, an extension of Digital Health & Innovations, in an effort to combat misinformation around global health crises.

World Woman Foundation

Since 2020, Hootsuite has partnered with the World Woman Foundation to support World Woman Hour, a socially powered global movement to mentor one million women by 2030.

Witness Change

We joined forces with Witness Change in support of their 1000 Dreams campaign to end human rights violations for marginalized communities and bring heart and humanity to refugee stories.

NWAC

We are proud to partner with NWAC to support the economic empowerment of Indigenous women and gender-diverse entrepreneurs in Canada.

NPower Canada

Hootsuite has been working with NPower Canada since 2022 to equip underrepresented job seekers across Canada for in-demand tech careers, which includes providing access to digital education and curriculum to 3,500 NPower Canada program participants.

Hootsuite’s Student Program

Do you teach at a college or university? Add Hootsuite’s social media education to your classroom for free—with resources that have helped over 315,000 higher education students gain industry-leading digital skills.

How Hootsuite uplifts our planet

We work with leading organizations to help us achieve our goals in creating a sustainable company.

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Synergy

We measure our carbon emissions annually through Synergy. See our Annual Impact Report for more details.

AWS

AWS

In 2024, we took action to reduce carbon emissions with AWS related to our software by 58% YoY. See our Annual Impact Report for more details.

One Tree Planted logo

One Tree Planted

Since 2020, we have planted over 16,800 trees with One Tree Planted in regions around the world, including North America, Australia, and Mexico to improve biodiversity and assist with forest fire recovery.

What working with Green Standards means

$23,031
of in-kind charitable donations
19.4
tonnes of materials diverted from landfills
73
tonnes of CO2 emissions reduced

Recognition



Tech Cares Award 2024 logo

WINNER


Tech Cares Award 2024

This award presented by TrustRadius recognizes our strong commitment to corporate social responsibility that enables their employees and local communities to thrive in a more sustainable and equitable world.

Learn more

The Goodies BeCause Award 2024

FINALIST


The Goodies BeCause Award 2024

The BeCause Award recognizes companies that have created a true partnership with their nonprofit partners, working closely with them to find out what they really need to achieve and advance their social missions.

Learn more

The Goodies Moonshot Award 2023

FINALIST


The Goodies Moonshot Award 2023

The Moonshot Award recognizes companies that have developed a creative, bold and impactful corporate purpose program and continually optimizes the program to drive greater participation and impact.

Learn more

The Goodies Buzz Award 2022 logo

WINNER


The Goodies Buzz Award 2022

We received this Benevity Corporate Goodness Award for catalyzing purpose through rich communications and storytelling.

Learn more

Outstanding Workplace Award 2022 logo

WINNER


Outstanding Workplace Award 2022

The YWCA Women of Distinction Awards honours extraordinary women leaders and businesses. The Outstanding Workplace award category recognizes a business or organization that has implemented a unique workplace culture.

‘GameChanger - Diversity & Inclusion’ Category 2022

WINNER


‘GameChanger - Diversity & Inclusion’ Category 2022

This category at the BC Tech Impact Awards recognizes companies that have gone above and beyond to make a positive difference on DE&I within the tech industry.

Learn more

Hootsuite social media trends 2025

Find out what drives social media success in 2025

Get the insights you need to help your nonprofit drive action and make an impact on social media and beyond.

Our DEI efforts within Hootsuite

Learn more about Hootsuite’s initiatives to provide the best employee experience in SaaS by creating a culture built on inclusion and prioritizing pay equity.