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Booster votre portée grâce à la meilleure plateforme de programme d'employés ambassadeurs

Renforcez la notoriété de votre marque et boostez votre présence sociale grâce aux outils du programme d'employés ambassadeurs de Hootsuite. Avec Hootsuite Amplify, vos employés peuvent partager votre contenu pour booster considérablement votre portée sur les médias sociaux.

200 %
Taux de clics plus élevé lorsqu'un employé partage du contenu que lorsqu'une entreprise le partage
8X
Plus d'engagement lorsque le contenu est partagé par les employés que par les entreprises
839 000 $
Coûts publicitaires économisés par les clients Hootsuite sur trois ans pour atteindre la même portée

Découvrez jusqu'où Amplify peut porter votre message

Vous envisagez de mettre en place un programme d'employés ambassadeurs ? Utilisez cet outil gratuit pour calculer votre portée potentielle avec Amplify.

Turn employee voices into megaphones for your brand

Hootsuite Amplify serves up pre-approved, on-brand content for your employees to share across their social networks in seconds.

Graphique montrant une publication sur les médias sociaux avec des engagements, des J'aime et des tags

Extend your social reach with less effort

Attract new business with no extra effort. Research shows that 92% of an employee’s followers are new to the brand, which means exponential reach when employee advocates share company content to their networks.

Tableau de bord Hootsuite Amplify avec des objectifs de partage hebdomadaires

Slash advertising costs in half

Reach the same number of people as you would with paid ads at no extra cost with employee amplification tools. Tap into the power of employees' networks and drive real ROI.

Outil de rédaction IA de Hootsuite

Save time and stand out with AI

Hootsuite’s built-in AI content writer will instantly craft captions and content you can use to create posts in Amplify. And then your team can share them in just one click.

Publication sur les médias sociaux indiquant « nous recrutons » avec un bouton de partage

Attract top talent and showcase company culture

People teams use Hootsuite employee advocacy tools for hiring, creating an employer brand, showcasing company culture, and more. Learn more about how companies leverage employee advocacy to entice top talent.

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Reach your business goals faster

Encourage employees to share content that helps support your specific business goals. Promote products or services, provide strategic guidance to customers, share company announcements, and more.

8x engagement in just few clicks

number one / step one

1

Créer

Admins create pre-approved, on-brand content for employees to share right from the Hootsuite Dashboard.

2 number two / step two

2

Partager

Users share brand-approved content to their own social media channels in just a few taps.

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3

Suivez

Admins track engagement and performance for each post, including post impact and user adoption rates.

Communiquez avec les outils préférés de votre équipe

La plateforme du programme d’employés ambassadeurs de Hootsuite est conçue pour aider votre équipe à partager du contenu pertinent pendant ses déplacements avec les outils qu’elle utilise déjà.

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Microsoft Teams

Ajoutez Amplify à Microsoft Teams et partagez facilement du contenu sur les médias sociaux directement depuis votre tableau de bord Teams.


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Slack

Affichez un fil d'actualité Slack présentant le contenu créé et approuvé par votre organisation et partagez ce que vous voulez en quelques clics.


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UpContent

Diffusez du contenu original et captivant et faites de vos employés des leaders d'opinion du secteur grâce aux outils de curation de contenu UpContent.

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Tint

Atteignez le bon public grâce à un contenu fiable généré par les utilisateurs, à la gestion des droits légaux, à la création de campagnes et de contenu, et à une plateforme UGC d'entreprise.

Top-rated by the best brands on social

  • Logo d'Allianz
  • Logo de l'Université de Chicago
  • Adobe
  • Logo Ikea
  • JetBlue
  • Logo U-haul
Logo d'Allianz
Logo de l'Université de Chicago
Adobe
G2 logo
Top-rated in employee advocacy
G2 StarG2 StarG2 StarG2 StarG2 Star
Dec 6, 2023
“Hootsuite and Amplify have transformed our social media presence!”
“The Amplify platform has empowered our sales team to confidently share content on their social channels, leading to an increase in website visitors and lead inquiries. The implementation of the platform was straightforwa...”
Read the full review
Miles M.
Miles M.
Digital Marketing Manager
Keyloop
Read the full review

Frequently asked questions (FAQs)

Employee advocacy is when employees promote and share their company’s content on personal social media channels. This practice helps expand your brand’s reach, build trust, and position employees as authentic voices of the company.

An employee advocacy program involves creating curated, shareable content — usually through an employee advocacy app or platform — to help amplify brand messages on social media. 

Programs like Hootsuite Amplify make it simple for teams to participate by sharing pre-approved posts with one click. It turns employee messaging into a game with a built-in leaderboard and includes essential analytics to help you track your progress.

Employee advocacy is a powerful way to extend brand visibility, increase organic reach, and build credibility. When employees act as social media advocates, their networks trust them more than branded ads, making advocacy one of the most effective strategies for brand awareness and engagement.

Employee advocacy software — sometimes called a staff advocacy app or social media employee advocacy program — is designed to simplify content distribution for employees. Tools like Hootsuite Amplify allow employees to share approved posts across multiple platforms, ensuring consistent and compliant messaging.

The best employee advocacy platforms go beyond content sharing — they make advocacy simple, engaging, and measurable. 

Top global brands trust Hootsuite Amplify because it seamlessly integrates with tools like Slack and Microsoft Teams, offers AI-powered recommendations to boost engagement, and includes features that make team-sharing actually fun. (Hello, leaderboard).

Not sure which to choose? Read our guide to the best employee advocacy programs for a quick rundown of the top-rated options.

Well, for one thing: Hootsuite Amplify was one of the very first employee advocacy companies! That means we’ve had plenty of time to perfect the platform and make it the best on the market.

Compared to other solutions, Amplify is known for its ease of use, seamless integrations with tools like Microsoft Teams and Slack, and its centralized connection to the broader Hootsuite platform. These strengths make it simple for employees to adopt and for organizations to manage alongside their existing social media workflows.

By turning employees into social media advocates, companies can amplify their messages exponentially. On average, employee advocacy can drive 200% more engagement and generate higher trust compared to branded channels, as shown in Hootsuite Amplify’s customer results.

Homme sur un ordinateur portable utilisant Hootsuite Amplify

Augmenter votre portée de manière exponentielle dès maintenant

Découvrez par vous-même comment Hootsuite peut vous aider à augmenter votre portée et à booster la notoriété de votre marque avec un minimum d'efforts et à moindre coût.