Skip to content
Hoot suite dashboard showing Instagram publishing, social listening, analytics, and more

Stress less with the world’s best Instagram scheduler and analytics tool

Hootsuite is so much more than the no. 1 Instagram auto-poster. It also helps you plan great content, boost your follower count, and rack up more sales on Instagram — in way less time, with way less effort.

Schedule Instagram posts and way more

icône d'un stylo IA

Créer

Save hours with an AI Instagram caption writer, stock photos, a hashtag generator, and stylish Instagram templates. Right at your fingertips.

Icône en forme de calendrier

Calendrier

Schedule all your Instagram posts — photos, videos, carousels, Stories, and Reels — at the time your audience is most likely to engage.

icône de graphique

Suivez

Track the performance of every Instagram post so you know exactly what's working and what's not. Then adjust your strategy for the best results.

Le tableau de bord ultime pour une croissance explosive sur Instagram

Automatically identify your top-performing posts and understand what gets your audience engaged. Then turn those insights into actions so every post is a winner.

Track dozens of Instagram analytics metrics — from engagement rate and follower count to page unlikes — all in one place. Plus, monitor social performance on Facebook, X, TikTok, LinkedIn, YouTube, and Pinterest in the same place.

Use Canva templates, a built-in social media AI writer, and a hashtag generator to fill your content calendar at record speed. Generate Instagram captions based on the latest trends, upcoming holidays, or start from scratch.

See exactly when to post on Instagram based on your audience’s activity and goals. Then, schedule feed posts, Stories, and Reels to go live at that time (and watch your follower count soar).

Respond to Instagram comments and private messages alongside all your other social media platforms — all in one tab. Reply faster and provide the best answer possible by assigning conversations to the right teammate. 

Instagram analytics in Hootsuite
Générateur de légendes Hootsuite
Hoot suite best time to publish
Hoot suite messaging platform

Mettez Instagram en pilote automatique grâce à la publication directe et l'automatisation

Grow your followers on Instagram plus get a full suite of tools to help you save time, stress less, and become a social media superstar.

Calendrier de contenu Hootsuite

Keep your content calendar full and well-organized


See your Instagram posts in a calendar view alongside other channels, so you can make the algorithm happy with consistent content. Drag and drop to reschedule and easily see the best time to post. Cross-post to other networks in just a few clicks and easily export your calendar to share.

Hoot suite trend tracking

Ne manquez jamais votre chance de devenir viral ou de devancer vos concurrents sur les dernières tendances

With Hootsuite Streams and industry trend tracking, you can discover what's trending before anyone else. Keep your finger on the pulse of what your competitors are posting and know exactly what gets your audience engaged. Plus, see what people are saying — and how they feel — about your brand and competitors with mention tracking.

Commencez votre essai gratuit de 30 jours

Hoot suite Instagram competitive benchmarking

Découvrez ce qui fonctionne et votre position par rapport à la concurrence


Suivez les performances de vos publications grâce à des analyses Instagram approfondies qui dévoilent les préférences de votre public. Identifiez vos publications les plus performantes, repérez le meilleur moment pour publier vos messages et comparez vos performances à celles de vos concurrents et des autres acteurs de votre secteur.

Hoot Suite Instagram advertising features

Manage paid and organic posts side by side

Automatically turn top-performing Instagram posts into revenue-driving paid ads and reach new audiences by targeting users based on location or personal characteristics. Plus, post and monitor paid ad performance for multiple networks — right next to your organic posts.

Chef in white shirt and black apron arranging fresh pastries in a bakery display case, with Instagram interface elements shown

Boost leads and engagement with automated DMs for comments

Meet your users where they are — scrolling their feeds. Set up automated Instagram DMs so that when a user comments a specific keyword on your post, they automatically receive a DM. Add varied responses and delay comment replies for more authentic, personalized responses.

Hootsuite is the one stop [shop] for anything you need. From scheduling content to providing options for platform-specific branding, Hootsuite is the epitome of 'work smarter, not harder.'
Trevor D.
Responsable des communications
G2 Reviewer
Woman on laptop with Hootsuite logo, Instagram logo, and Hootsuite features

Try the no. 1 instagram scheduling tool for free — no strings attached

Get started today and enjoy 30 days of Hootsuite completely free. Then sit back, relax, and watch your Insta stats skyrocket.