Novedades de productos
New filters and template previews for Content Library
You can now filter by Media Type and Asset Availability, and view captions and tags for templates — making it faster to find and manage your content.
Campaign updates
Users can now edit expired campaigns to extend their end date and continue using them for new posts. They can also create ongoing campaigns with no end date to track evergreen content over time.
Publish Facebook Stories directly from Hootsuite
You can now create and publish Facebook Stories right in Hootsuite — saving time and keeping your workflow seamless with no more platform hopping required.
Access security logs when you need them with Social Archive
Need to know who logged in, when, and from where? Use Social Archive to access activity logs daily on demand via SFTP for security audits and compliance requirements.
Publish Facebook Reels from Hootsuite
You can now publish Facebook Reels directly from Hootsuite to save time and boost your reach with short-form video content on Facebook.
Find Amplify content faster with topic filters
New topic filters across Amplify views help admins, publishers, and contributors quickly find and manage content.
Customize Amplify digest emails by team
Admins can now send separate Amplify digest emails for each team, making it easier to deliver the right content to the right groups.
Automatically send organic posts to Amplify
Now content admins can select one or more of your social accounts to automatically save organic posts as drafts in Amplify.
Strengthen security with mandatory multi-factor authentication (MFA)
Organizations can now require multi-factor authentication (MFA) for all users, ensuring a higher level of protection and meeting enterprise security standards.
See the sentiment behind TikTok data
Hootsuite Listening powered by Talkwalker now applies sentiment labels to TikTok Insights data, helping you understand tone and perception — not just reach.
Social ads insights are now in your Social Performance Score
Check your Social Performance Score for actionable tips to drive engagement by auto-boosting your top-performing content and creating new ad campaigns based on posts with high engagement.
Filter content in Plan by author
Easily filter posts by author in Plan to help simplify your view, manage posts more efficiently, and save time searching.
Individual routing queue update
The max number of concurrent conversations is now calculated from the new conversation queue only — making routing more efficient and resolving previous limitations.
Content library improvements
The Templates tab is now the default view in the Content Library, with new sorting options: newest, oldest, most used, or least used. These updates make it easier to find content quickly and build posts faster.
Improved expired post management in Amplify
Content Admins can now sort expired posts by expiration date — either from oldest to newest or newest to oldest — for easier management.
Build an AI knowledge center
Power AI automations like Smart Replies with accurate, on-brand information by adding your approved FAQ, policies, and key responses to the knowledge center.
More flexibility for LinkedIn images
You can now post images with any aspect ratio to your LinkedIn Page — no more minimum or maximum size restrictions! (1.91:1 is still recommended, but not required.)
Instagram Business people tagging
You can now tag people (in addition to products) in your Instagram Business posts to increase your reach and engagement. Please note that some limitations apply due to API constraints.
Boost inbox efficiency with Smart Replies
Reduce response time and boost efficiency with AI-powered suggested replies for comments, mentions, and DMs with Smart Replies in Advanced Inbox.
Unlimited images for Facebook Pages
You can now attach unlimited images when publishing posts to your Facebook Page — up from the previous limit of 15. Post away!
Additional LinkedIn Insights coverage in Hootsuite Listening
Now you can monitor LinkedIn mentions and quote posts — all integrated into your existing LinkedIn Insights monitoring.
New Tags filter in Planner
You can now filter content by Tags, improving discoverability and making it easier to locate specific posts. This is especially useful for managing large volumes of content, helping you to stay organized and find what you need more efficiently.
Easily add your assets from CELUM to your posts
Browse, view, and share your CELUM assets — including videos — directly from Hootsuite.
Connect SharePoint to Hootsuite through the App Directory
Browse, sort, and attach images and videos from SharePoint directly in Hootsuite.
Instagram DM automation
Set up automated DMs so that when a user comments a specific keyword on your Instagram post, they automatically receive a DM. Set up varied responses and delay comment replies for an authentic and personalized response every time.
Facebook Stories Insights in Hootsuite Listening
Now you can monitor Facebook Stories for a fuller picture of how audiences engage with your brand — including key post-level metrics — all integrated into your existing Facebook Insights monitoring, right in Hootsuite Listening powered by Talkwalker.
AI Query builder in Listening quick search
Turn keywords into precise queries effortlessly — no technical expertise required. AI Query builder is an intuitive, AI-powered interface that does all the hard work for you, so you can access actionable insights faster.
New audiences for LinkedIn Ads
Hootsuite now lets you select saved or matched audiences for your LinkedIn ads and expand your reach to similar accounts, making your campaigns more precise and effective.
Repost LinkedIn content with a comment
Amplify admins can now allow advocates to add a comment when re-sharing LinkedIn posts through Amplify — giving them the opportunity to share their thoughts when amplifying content.
Revamped Content Library
Your Content Library just got an upgrade! With improved search, organization, and accessibility, managing your social assets has never been easier.
Threads replies now in Inbox 2.0
You can now manage and monitor Threads replies directly in Inbox 2.0 — view comments, reply, and repost thread comments, making it easier to engage without switching platforms. Please note, some limitations apply due to API constraints.
Introducing AI settings in Advanced Inbox
The new Inbox Intelligence subsection in Settings is the home for several Inbox automation tools including our Generative AI Chatbot, providing a more streamlined experience.
Enhanced Flexible Approvals
Flexible Approvals now lets you request post approvals from multiple users and teams. You can tag reviewers, assign approval responsibilities to teams, and trigger notifications for a smoother approval process.
Threads in Analytics
Threads metrics are now available in Reports, providing deeper insights into your Threads performance. Future updates will include metrics in Post Performance and Best Time to Publish, ensuring full coverage of your Threads strategy.
Instagram Views metrics
Analytics now includes two new Instagram Views metrics, aligning with Meta’s latest Views API for more accurate performance tracking.
TikTok insights in Hootsuite Listening
Hootsuite Listening now tracks TikTok brand mentions, sentiment, and trending hashtags — giving you the full picture to refine your TikTok strategy.
Airtable and Asana apps integration
Import content directly from Airtable and Asana — no more manual setup! Easily pull in details, organize, and share for a seamless post-creation workflow.
Improved Streams interaction history
Streams' interaction history now syncs with Inbox 2.0. Review your past conversations to help make future communication more personalized and authentic.
Smarter chatbot interactions
Enjoy a smoother chatbot experience with improved typing indicators and message flow. Now, set a custom welcome message for a more branded touch and enable proactive greetings to engage customers as soon as they open web chat.
Updates to your Social Performance Score
See how your images impact performance and get recommendations to improve. Now with monthly insights, multi-account views, and the option to boost top posts. Plus, SPS is now available in six languages!
9:16 Videos as Instagram Reels in Amplify
Amplify now supports 9:16 video uploads, allowing you to share vertical videos directly to Instagram as Reels. This update makes it easier to create and share engaging content for your Instagram audience.
Simplified report templates
Create clearer, more streamlined reports in Analytics with new templates designed to engage your stakeholders.
Boost Instagram Stories in Create
You can now boost Instagram Stories in the same place as you create them, making it easier than ever to expand reach and maximize engagement.
Inbox 2.0: new filter for unassigned conversations
We’ve added a new filter in Inbox 2.0, allowing users to easily view conversations that are not assigned to a team. This improves workflows by providing better visibility into unassigned conversations that need attention.
Inbox 2.0: native edits now visible
Inbox 2.0 now shows when a comment or message has been edited natively on Facebook and LinkedIn, giving users better insight into updates and improving the customer experience. Edits for other social networks will be supported in a future release.
Bluesky integration is live!
We’re excited to announce that Bluesky is now integrated into both Hootsuite Listening and Talkwalker, giving users access to deeper insights from this rapidly growing social platform. With over 30 million users and counting, you can now explore Bluesky public posts, audience replies, and engagement metrics like Likes, Shares, and Quotes.
Inbox 2.0: More context for approvals
We’ve improved the Inbox 2.0 approval process to make it faster and easier for approvers. Now, when reviewing a message, approvers can see the full conversation history, notes, and sentiment directly in the approval pane, eliminating the need to navigate elsewhere for more context.
Social Performance Score is now available in six languages!
We’re excited to announce that translations for Social Performance Score (SPS) are now available in English, French, German, Italian, Spanish, and Portuguese for all Hootsuite customers.
Developer Portal gets a fresh update
The Developer Portal has a new design for a more intuitive experience. Developers can now update payment details, explore improved app categories, and upload assets securely.
Hootsupport's new look
Enjoy a cleaner, more intuitive experience with a refreshed design, making logging in, searching, and navigating to organizations or members easier than ever.