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Impulsa el alcance con la plataforma n.º 1 de promoción por parte de los empleados

Aumenta el reconocimiento de marca e incrementa tu presencia en redes sociales con las herramientas de promoción por parte de los empleados de Hootsuite. Hootsuite Amplify facilita que tus empleados compartan tu contenido y amplía enormemente tu alcance en las redes sociales.

200 %
Mayor porcentaje de clics cuando un empleado comparte contenido, en comparación con cuando lo comparte una empresa.
x8
Más interacción cuando son los empleados, y no las empresas, quienes comparten contenido
839 000 USD
En costes publicitarios ahorrados por los clientes de Hootsuite durante tres años para lograr el mismo alcance

Descubre hasta dónde puede llevar tu mensaje Amplify

¿Estás pensando en implementar un programa de promoción por parte de los empleados? Utiliza esta herramienta gratuita para calcular tu alcance potencial con Amplify.

Turn employee voices into megaphones for your brand

Hootsuite Amplify serves up pre-approved, on-brand content for your employees to share across their social networks in seconds.

Gráfico que muestra una publicación en redes sociales con interacciones, me gusta y etiquetas

Extend your social reach with less effort

Attract new business with no extra effort. Research shows that 92% of an employee’s followers are new to the brand, which means exponential reach when employee advocates share company content to their networks.

Panel de control de Hootsuite Amplify con objetivos semanales de veces compartidas

Slash advertising costs in half

Reach the same number of people as you would with paid ads at no extra cost with employee amplification tools. Tap into the power of employees' networks and drive real ROI.

Herramienta de escritura de Hootsuite AI

Save time and stand out with AI

Hootsuite’s built-in AI content writer will instantly craft captions and content you can use to create posts in Amplify. And then your team can share them in just one click.

Publicación en redes sociales que dice "estamos contratando" con el botón Compartir

Attract top talent and showcase company culture

People teams use Hootsuite employee advocacy tools for hiring, creating an employer brand, showcasing company culture, and more. Learn more about how companies leverage employee advocacy to entice top talent.

Robot en un portátil con gráficos que muestran métricas de rendimiento

Reach your business goals faster

Encourage employees to share content that helps support your specific business goals. Promote products or services, provide strategic guidance to customers, share company announcements, and more.

8x engagement in just few clicks

number one / step one

1

Crear

Admins create pre-approved, on-brand content for employees to share right from the Hootsuite Dashboard.

2 number two / step two

2

Compartir

Users share brand-approved content to their own social media channels in just a few taps.

3 step three / number three icon

3

Seguimiento

Admins track engagement and performance for each post, including post impact and user adoption rates.

Conecta con las herramientas favoritas de tu equipo

La plataforma de promoción por parte de los empleados de Hootsuite está diseñada para ayudar a tu equipo a compartir contenido significativo sobre la marcha con las herramientas que ya utilizan.

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Microsoft Teams

Añade Amplify a Microsoft Teams y comparte contenido fácilmente en redes sociales directamente desde tu panel de control de Teams.


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Slack

Visualiza un feed de Slack que muestra el contenido creado y aprobado por tu organización y comparte lo que quieras con unos pocos clics.


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UpContent

Haz emerger contenidos frescos y atractivos y convierte a tus empleados en líderes de opinión del sector con las herramientas de selección de contenido de UpContent.

Logotipo de TINT

Tint

Llega a la audiencia adecuada con contenido de confianza generado por el usuario, gestión de derechos legales, creadores de campañas y contenido, y una plataforma UGC empresarial.

Top-rated by the best brands on social

  • Logotipo de Allianz
  • Logotipo de la Universidad de Chicago
  • Adobe
  • Logotipo de Ikea
  • JetBlue
  • Logotipo de U-haul
Logotipo de Allianz
Logotipo de la Universidad de Chicago
Adobe
G2 logo
Top-rated in employee advocacy
G2 StarG2 StarG2 StarG2 StarG2 Star
Dec 6, 2023
“Hootsuite and Amplify have transformed our social media presence!”
“The Amplify platform has empowered our sales team to confidently share content on their social channels, leading to an increase in website visitors and lead inquiries. The implementation of the platform was straightforwa...”
Read the full review
Miles M.
Miles M.
Digital Marketing Manager
Keyloop
Read the full review

Frequently asked questions (FAQs)

Employee advocacy is when employees promote and share their company’s content on personal social media channels. This practice helps expand your brand’s reach, build trust, and position employees as authentic voices of the company.

An employee advocacy program involves creating curated, shareable content — usually through an employee advocacy app or platform — to help amplify brand messages on social media. 

Programs like Hootsuite Amplify make it simple for teams to participate by sharing pre-approved posts with one click. It turns employee messaging into a game with a built-in leaderboard and includes essential analytics to help you track your progress.

Employee advocacy is a powerful way to extend brand visibility, increase organic reach, and build credibility. When employees act as social media advocates, their networks trust them more than branded ads, making advocacy one of the most effective strategies for brand awareness and engagement.

Employee advocacy software — sometimes called a staff advocacy app or social media employee advocacy program — is designed to simplify content distribution for employees. Tools like Hootsuite Amplify allow employees to share approved posts across multiple platforms, ensuring consistent and compliant messaging.

The best employee advocacy platforms go beyond content sharing — they make advocacy simple, engaging, and measurable. 

Top global brands trust Hootsuite Amplify because it seamlessly integrates with tools like Slack and Microsoft Teams, offers AI-powered recommendations to boost engagement, and includes features that make team-sharing actually fun. (Hello, leaderboard).

Not sure which to choose? Read our guide to the best employee advocacy programs for a quick rundown of the top-rated options.

Well, for one thing: Hootsuite Amplify was one of the very first employee advocacy companies! That means we’ve had plenty of time to perfect the platform and make it the best on the market.

Compared to other solutions, Amplify is known for its ease of use, seamless integrations with tools like Microsoft Teams and Slack, and its centralized connection to the broader Hootsuite platform. These strengths make it simple for employees to adopt and for organizations to manage alongside their existing social media workflows.

By turning employees into social media advocates, companies can amplify their messages exponentially. On average, employee advocacy can drive 200% more engagement and generate higher trust compared to branded channels, as shown in Hootsuite Amplify’s customer results.

Un hombre con un portátil que usa Hootsuite Amplify

Aumenta ahora tu alcance exponencialmente

Descubre por ti mismo cómo Hootsuite puede ayudarte a ampliar tu alcance y aumentar el conocimiento de marca con poco esfuerzo y menos presupuesto.