Improved Google Ads features in Hootsuite Ads

Details

We’ve made the following improvements in Hootsuite Ads to help you manage your Google Ads:

• Edit bid strategies: Edit the bid strategy of your campaigns and override campaign settings by selecting specific parameters at the ad group level.

• Edit all supported campaign settings: You can now edit by network, language, location, and URL options.

• Target audiences you’ve created: Select audiences you’ve created in Google Audience Manager.

• Use location extensions: Advertise locally by promoting physical stores registered in Google My Business.

• Create app extensions: You can now create app extensions for your ads