
Hootsuite Ads Update
Details
We have added these new features to Hootsuite Ads:
Ad Set Budgets During Campaign Creation
You can now control how much each ad set will spend by setting a specific budget for each ad set rather than being limited to only being able to set a limit for campaign as a whole.
Optimize for Value
If the user's Facebook ad account is eligible for "optimize for value", the user can select to optimize for "Value" during the campaign creation. This will allow you to track the ‘purchase’ conversion in Facebook pixel.
Instagram Stories Placement List
You can now publish ads as Instagram Stories along with other placements.
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Related updates
Mobile-Per-Network Editing
Mobile Per-Network-Editing lets you tailor posts for each social network directly on your phone so you can publish confidently.
Customisable Resolve Reasons in Inbox
Greater flexibility to customize the Inbox and create numerous custom resolve reasons allows you to align the tool with your specific workflows and gain deeper insights into customer conversations.
More columns added to Posts Tables in Analytics Reports
You can now enjoy full alignment between metrics in Posts Table widgets, allowing you to compare identical data points across all social networks within your Reports for a more consistent performance overview.
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