
Hootsuite Ads Update
Details
We have added these new features to Hootsuite Ads:
Ad Set Budgets During Campaign Creation
You can now control how much each ad set will spend by setting a specific budget for each ad set rather than being limited to only being able to set a limit for campaign as a whole.
Optimize for Value
If the user's Facebook ad account is eligible for "optimize for value", the user can select to optimize for "Value" during the campaign creation. This will allow you to track the ‘purchase’ conversion in Facebook pixel.
Instagram Stories Placement List
You can now publish ads as Instagram Stories along with other placements.
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