
Hootsuite Ads Update
Details
We have added these new features to Hootsuite Ads:
Ad Set Budgets During Campaign Creation
You can now control how much each ad set will spend by setting a specific budget for each ad set rather than being limited to only being able to set a limit for campaign as a whole.
Optimize for Value
If the user's Facebook ad account is eligible for "optimize for value", the user can select to optimize for "Value" during the campaign creation. This will allow you to track the ‘purchase’ conversion in Facebook pixel.
Instagram Stories Placement List
You can now publish ads as Instagram Stories along with other placements.
Please complete the form to learn more
* indicates required fields
Related updates
AI Widget Insights Enhancements
AI Widget Insights enhancements now let you generate up to 6 AI summaries per page, view them on table widgets, and compare full-screen insights side by side against the source data.
Unified Filters
Unified Filters lets you set Tag, Auto tag, and Campaign filters once and apply them across every connected network, so your reports stay consistent without repetitive setup.
WhatsApp Coexistence in Business App and Cloud API
WhatsApp Coexistence lets you connect to Hootsuite's Cloud API while keeping your WhatsApp Business App active, so you can manage conversations from either

Unlock insights tailored to your business
Get your zero-risk trial to see how Hootsuite can power brand growth with the industry’s deepest insights.


