Trust at Scale: Inside Corewell Health's Social Media Strategy

Level up your healthcare marketing with winning strategies straight from Corewell Health’s social media playbook.

What you’ll learn

Build trust across audiences (and different generations) on social
Craft high-performing healthcare content that actually drives engagement
Streamline your content approvals while remaining compliant and risk-free
Humanize your brand and attract top talent through employee voices on LinkedIn

Details

Running social for Michigan’s largest healthcare network is complex. But social is their front line for building trust — it’s why they’re so committed to doing it right.

Join Corewell Health’s social media team for an in-depth conversation about the tactics and strategies they use to build patient-first communities on social.

You’ll also learn their approach to building compliant workflows that don't kill creativity, and get code-cracking insights from their LinkedIn employee advocacy program. The end game? Leave with practical methods you can use immediately, backed by proven results from leaders in the field.

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