Trust at Scale: Inside Corewell Health's Social Media Strategy
Level up your healthcare marketing with winning strategies straight from Corewell Health’s social media playbook.
What you’ll learn
- Build trust across audiences (and different generations) on social
- Craft high-performing healthcare content that actually drives engagement
- Streamline your content approvals while remaining compliant and risk-free
- Humanize your brand and attract top talent through employee voices on LinkedIn
Details
Running social for Michigan’s largest healthcare network is complex. But social is their front line for building trust — it’s why they’re so committed to doing it right.
Join Corewell Health’s social media team for an in-depth conversation about the tactics and strategies they use to build patient-first communities on social.
You’ll also learn their approach to building compliant workflows that don't kill creativity, and get code-cracking insights from their LinkedIn employee advocacy program. The end game? Leave with practical methods you can use immediately, backed by proven results from leaders in the field.
Please complete the form to register
* indicates required fields
Speakers
Related resources
Ahead of the Aisle: How CPG Leaders Act on Consumer Signals Before the Market Moves
The next shift in your category is already forming in consumer conversations. The brands paying attention have already moved - discover how they do it
The Next Competitive Edge: Creating a Community-led Growth Strategy
Learn how forward-thinking B2B brands are ditching the broadcast model and winning trust by showing up — proactively, humanly, and in the right places.
Hootsuite Updates: Bluesky Publishing + Brainstorming Simplified
Get an inside look at all-new Hootsuite features built to help you plan smarter, publish faster, and win on emerging platforms like Bluesky.
Unlock insights tailored to your business
Get your zero-risk trial to see how Hootsuite can power brand growth with the industry’s deepest insights.