Social Relationships Summit: How to win followers and influence people to buy

Take the guesswork out of what your audience genuinely wants—and DOESN’T want—from your brand on social media. We’ll dive into the good, the bad, and the most insightful to help you build strong social content and even stronger customer relationships.

Details

Our recent survey of 6,000+ consumers revealed that 1 in 3 would prefer to have no brand content on social media at all—a terrifying insight for us marketers!

It’s clear there’s a disconnect between what brands post on social media and what consumers actually want to see.

As marketers, we hear a lot about what other brands are doing. But what about ordinary people? To attract, mend, and deepen our relationships with consumers, we have to understand them better.

Take the guesswork out of what your audience wants

The Social Relationships Summit will explore the real impact of building strong relationships on social media, and how to do it. We’ll uncover what it truly means to be a trusted brand on social in 2024—so you can be celebrated, not tolerated.

Agenda

Session 1 | Unfollowed: Social Media Sins and How to Avoid Them

What are the red flags that get brands unfollowed? Discover where they’re going wrong, and how to ensure you stay in your audience’s good books. Learn from leading marketers who’ve built thriving brands on social without falling prey to the things that make people break up with them.

Practical steps to strengthen your social media strategy, enhance brand perception, and foster a loyal community

Session 2 | True You: Navigating Authenticity on Social Media

Attracting engaged buyers on social is easier than you may think. In this session, we’ll cover how to be genuine, while achieving optimal brand health. Because authenticity isn’t just a buzzword—it’s a strategic asset.

You’ll learn how to:

Align content with your brand’s core values and business goals
Build a community that feels connected to and valued by your brand
Be entertaining, inspiring, and authentic without oversharing

Session 3 | Social Influence: How Paid, Earned, and Shared Media Impact Behavior

Learn how to build a social strategy that leverages the strengths of paid, earned, and shared media. This session will show you how to integrate these elements to boost engagement and brand growth, while busting a few myths along the way.

Understand the roles and advantages of paid, earned, and shared media
Get practical tips for developing a well-rounded social strategy
Identify which metrics to track and how to adjust your approach based on these insights