Hootsuite AI-Powered Services - List of AI Service Providers

Last Modified: June 24, 2026

Hootsuite Inc. and its affiliates (collectively, “Hootsuite”) utilize AI Service Providers to support the delivery of Enterprise or Self-Serve Services (the “Services”) in accordance with the AI Terms. The following table describes the AI capabilities currently available in the Services and whether the underly AI for our AI-Powered Services is from our proprietary Hootsuite AI models or an AI Service Provider. This table may be updated by Hootsuite from time to time in its sole discretion without notice to you.

Please note that if an AI-Powered Service is in Beta, then the Beta terms will apply, rather than the Hootsuite AI Terms. Capitalized terms not defined herein have the meanings given to them in the AI Terms.

AI Capabilities	AI-Powered Services	AI System or Service Provider

Hootsuite

Interactive AI Assistant Augment the user’s thinking, writing, and decision-making by answering questions, responding to prompts, and supplying creative or operational support on demand.	Wisdom, Wisdom Studio Perch - AI functionality (including Hashtag Recommendations, Alt-Text) Smart Replies AI Query Builder	Microsoft Corporation (Azure OpenAI in Microsoft Foundry) OpenAI, L.L.C. Google Cloud Canada Corporation Using Lumen data (powered by Hootsuite AI)
Insight & Strategy AI Turns social performance data and trend signals into clear insights, then recommends strategic actions and next steps.	Social Performance Score - Recommendations Lumen Lite - AI functionality	Microsoft Corporation (Azure OpenAI in Microsoft Foundry OpenAI, L.L.C. Hootsuite AI
Autonomous AI Agent Save time by independently handling tasks without human intervention.	Generative AI Chatbot	Microsoft Corporation (Azure OpenAI in Microsoft Foundry) OpenAI, L.L.C.
Invisible Automation Eliminate manual effort through invisible, behind‑the‑scenes workflows that accelerate processes.	Sentiment analysis in Nest AI Classifiers in Nest Hootsuite Listening (Annotations and Classifications)	Hootsuite AI

Lumen by Talkwalker

Interactive AI Assistant Augment the user’s thinking, writing, and decision-making by answering questions, responding to prompts, and supplying creative or operational support on demand.	Wisdom, Wisdom Studio AI Query Builder	Microsoft Corporation (Azure OpenAI in Microsoft Foundry) Using Lumen data (powered by Hootsuite AI) Hootsuite Inc.
Insight & Strategy AI Turns social performance data and trend signals into clear insights, then recommends strategic actions and next steps.	Hootsuite AI Insights (Reports, Alerts, Conversation Clusters, Trending Topics, Forecasting) *Beta* Trends Discovery	Hootsuite AI Microsoft Corporation (Azure OpenAI in Microsoft Foundry)
Invisible Automation Eliminate manual effort through invisible, behind‑the‑scenes workflows that accelerate processes.	Annotations and Classifications (Content Refinement (Spam filter, Noise control), Visual analytics, Machine translation, Predictive Analytics, Sentiment Analysis, Variable Detection)	Hootsuite AI