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Hootsuite AI Terms

Last Modified: July 29, 2025


These AI terms (the “AI Terms”) apply to your use of our AI-Powered Services (as defined below) which form part of the Hootsuite Enterprise Services or Self-Serve Services and/or Talkwalker Enterprise Services (each, the “Services”), as applicable, and are incorporated into, and form part of, the terms applicable to your access and use of such Services (the “Terms”). Please note that if an AI-Powered Service is in Beta, then the Beta Terms will apply, rather than these AI Terms. “We”, “us” and “our” refers to Hootsuite and/or Talkwalker (as applicable). Capitalized terms not defined in these AI Terms have the meanings given to them in the Terms. In the event of a conflict between the Terms and the AI Terms, the AI Terms will apply. We may update the AI Terms from time to time. You are responsible for regularly reviewing the most current version of the AI Terms. When we change the AI Terms, we will update the “Last Modified” date above.

1. Terminology.

“AI-Powered Services” are product features accessible in the Services offering artificial intelligence capabilities including, but not limited to, the features listed at https://www.hootsuite.com/legal/ai-provider-list (as may be updated from time to time) . 

“AI Functionality” is the underlying artificial intelligence functionality enabling the AI-Powered Services. 

“AI Service Providers” are third-party service providers that we rely on to provide certain AI Functionality. A list of AI Service Providers is available at https://www.hootsuite.com/legal/ai-provider-list.

“High-Risk Activity” means a high-risk AI system for the purposes of the European Union’sArtificial Intelligence Act - Regulation (EU) 2024/1689 or any operation that constitutes high risk relating to the use of the AI-Powered Services under applicable law or regulation

“Outputs” are any information and data (such as, but not limited to, text, images, photos, videos, audio and documents) generated by the AI-Powered Services based on any Content inputted into or connected to (for example, via API) an AI-Powered Service. 

2. Customer Content and Outputs. 

(a) Transfers of Customer Content to AI Service Providers. When you use any AI-Powered Services or input Customer Content into any AI-Powered Services, you (a) permit us to submit Customer Content to an AI Service Provider; and (b) grant the AI Service Provider permission to access or otherwise process your Customer Content for the operation of the AI-Powered Service.   

(b) Outputs. To the extent that any intellectual property rights exist in the Outputs under applicable law, and subject to any third-party intellectual property rights and any restrictions in the Terms, all such intellectual property rights in and to such Outputs unique solely to you belong to you and are deemed Customer Content. You and anyone else who accesses our AI-Powered Services may access Outputs that might be unlawful, offensive, biased, harmful, inaccurate or otherwise inappropriate. IT IS YOUR RESPONSIBILITY TO EVALUATE THE ACCURACY, RELIABILITY AND APPROPRIATENESS OF THE OUTPUTS FOR YOUR USE OR PUBLICATION, INCLUDING BY HUMAN REVIEW, IF APPROPRIATE. WE DO NOT WARRANT OR REPRESENT THAT OUTPUTS WILL BE ORIGINAL OR UNIQUE AND DOES NOT ACCEPT ANY LIABILITY OR RESPONSIBILITY ARISING IN ANY WAY FROM YOUR USE OF THE OUTPUTS OR ANY OMISSIONS OR ERRORS CONTAINED IN THE OUTPUTS. USE OF AI-POWERED SERVICES IS AT YOUR OWN RISK.

(c) Service Improvements. Customer agrees and instructs that we may use Customer Content and Outputs to develop and improve the features of the AI-Powered Services (including our machine-learning technologies), both during and after the term of the Agreement, provided that the Customer Content and Outputs (1) will not be used to train any AI Functionality of a third-party AI Service Provider; and (2) will not be shared with any other customer.

3. AI Service Provider Changes

Some AI Powered Services depend on the AI Functionality provided by AI Service Providers that they make available to us, which we do not control and may change without notice. Notwithstanding anything to the contrary in the Terms, if at any time an AI Service Provider stops making its AI Functionality available to us, or available to us on reasonable terms as determined at any time by us in its sole discretion, notwithstanding anything to the contrary in the Agreement, we may remove, modify, replace the AI Service Provider and/or the AI Functionality of any AI Service Provider for any reason (including, but not limited to, changes in applicable law, regulations or government orders or sanctions) at our sole discretion and we will not be liable to you or any third party for any such change. 

4. No Indemnities or Service Level Agreement for AI Service Providers

For the avoidance of doubt, the indemnities and service level commitments (as described in the Service Level Agreement) that we provide to you in respect of the Services do not apply to the AI Functionality provided by AI Service Providers.  

5. AI Acceptable Use. 

Use of AI-Powered Services and/or any Outputs is subject to restrictions. It is strictly prohibited to use the AI-Powered Services for unlawful purposes, including but not limited to the violation of any local, state, national, or international law or regulation. This includes the transmission of any data that is illegal, defamatory, harassing, fraudulent, or infringing on the rights of others. Furthermore, AI-Powered Services and/or any Outputs must not be used to develop competing models or functionalities, mislead others into believing that the Output was solely human-generated, generate spam, or in a manner that violates any technical documentation, usage guidelines, or parameters. You must not use, or facilitate or allow others to use, the AI-Powered Services for any purpose that may cause the AI-Powered Services to be deemed High-Risk Activity or prohibited under applicable laws. Violation of these use restrictions may lead to the suspension or termination of your access to the AI-Powered Services. 

Since we rely on AI Service Providers to provide the AI-Powered Services, you also agree to use the AI-Powered Services in compliance with any usage restrictions as well as any terms and conditions applicable to the relevant AI Service Provider described in the Acceptable Use Rules published at: https://www.hootsuite.com/legal/acceptable-use.