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Reduce your team’s workload by up to 80% with the industry’s best AI chatbot

Meet the generative AI chatbot that takes repetitive, time-consuming questions off your plate. More time to devote to complex and high-value interactions = even more exceptional customer care.

Save time, keep your customers happy, and streamline your inboxes

Customers expect quick responses, but your team is strapped for time. Hootsuite’s fast-learning chatbot gives users the information they need while reducing your team’s workload. 

Cut message volume

Automate up to 80% of your message replies. Easily give your chatbot the information it needs to field questions across the web and social media.

Delight customers

Chatbots never sleep. Provide 24/7 support to your most common questions in natural, friendly language — just like a live agent.

Unify your inboxes

With Hootsuite, you can bring all your inboxes to one tab. Automate and reply across your website’s chat and social DMs in one place.

Waiting for a reply is a thing of the past

And so is expecting your team to field a thousand inquiries at once. Now we have robots for that.

Your chatbot learns fast with a knowledge base you can edit anytime. Teach it your brand basics and it will only generate responses from a knowledge base of pre-approved content.

Because it’s trained on the materials you provide and operates according to a strict framework set by you, your chatbot will always generate brand-approved responses. You can even set your chatbot’s personality to your unique brand voice.

Never leave customers on read. With the help of AI, you can seriously improve your team’s efficiency and response stats. (Plus, in Hootsuite, you can dig into metrics like overall response time, pickup time, and resolution time).

Hootsuite’s AI chatbot is validated through over 1,000 hours of testing and operates on a rigorous security framework. It will never train on or store any of your data, your customer’s data, or Hootsuite’s data.

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The chatbot takes away a lot of those easy questions and it just saves us so much time. It means we can follow up with the customers we need to get in touch with quicker, but also satisfy the ones that we don't necessarily need to get back to right away.
Claire Robson
Claire Robson
Enquiries and Clearing Operations Manager
University of Derby

Everything you need to engage and grow your following online

Hootsuite is an all-in-one engagement super-tool that brings messaging, engagement, and analytics to one place. 

Man on smartphone with text bubbles showing 'hello' in English, French, and Spanish

Grow your customer base and get more followers

Expand your customer base with a multilingual chatbot that speaks the language of your current audience or areas where you want to expand. Create multiple bots that have specific knowledge of a unique region or channel to delight and engage specific markets.

Woman on smartphone using chatbot to help her drop a college course

Sell more online by providing the most helpful, personalized interactions

Provide instant answers around the clock, even if your team is offline. When a human touch is required, agents are prepped with full conversation histories plus summaries, so they can pick up right where the chatbot left off.

Woman on smartphone with graphs measuring impressions and engagement

Measure your impact and discover exactly what works

Improve your customer support cycle by analyzing what’s working and doing more of it. Not only does Hootsuite set you up with industry-leading engagement tools, but we also provide you with everything you need to measure how it’s going.

Man on smartphone using Hootsuite social listening tools

Keep an eye on customer pain points and join the conversation

With Hootsuite’s social listening tools, you can keep an eye on and hop into relevant conversations. Monitor and search mentions, discover topics to post about, and monitor competitors. Use what you learn to inform your content, product, and services.

Hootsuite is the ultimate social media performance engine

Hootsuite was the first social media management tool, and 16 years later, we’re still the best. Our platform includes everything you need to post, monitor, track, and out-perform your competitors on social media.

Scheduling and publishing

Schedule and post to all your networks in one place. Use the built-in AI writer, Canva templates, and hashtag generator to create engaging content fast.

Social media listening

Monitor mentions, simplify customer research, track brand sentiment, and discover the latest trends with social listening.

Social media analytics

Track hundreds of metrics about your paid and organic social media performance, see when to post, prove your ROI, and create custom reports.

Employee advocacy

Empower employees to share your posts across their own social networks with Hootsuite Amplify. Enterprise plans come with 25 Amplify seats for free.

Advanced education and training

Get access to live training and best-in-class resources to help your team succeed on social. Free with your enterprise account.

Outstanding customer support

Enterprise customers get access to a responsive team of experts for all your questions and troubleshooting. 

Frequently asked questions

Currently, the Hootsuite Generative AI Chatbot speaks English, French and Spanish. But, don’t worry, it’s leveling up fast on Duolingo and will be fluent in more languages soon. 

Absolutely. Our chatbot is safety compliant and secure. It does not train on or store customer data, your data, or Hootsuite’s data. It was designed by AI experts with over 1,000 hours of testing to ensure consistency and brand compliance.

Hootsuite’s chatbot works with Instagram, Facebook Messenger, X (Twitter), WhatsApp, and your website channel. Plus, it brings all those conversations into the Hootsuite Inbox, so — if human intervention is needed — your team can reply across networks from a single tab. No more hopping between a dozen social media windows.

Hootsuite’s Generative AI Chatbot serves as the first line of customer support when someone asks a question on your website or social media channel. 


Here’s a quick scenario demonstrating how it works:

  1. You upload your FAQs document to the chatbot section of the Hootsuite platform. This doc should include answers to common questions like your business hours, the services you provide, the cost of said services, and your founder’s favorite Spice Girl. You then set up the rest of your settings like adding your brand guidelines, other rules and restrictions, and select your chatbot’s personality.

  2. A customer is browsing your website or social media profile on the go and sends a direct message asking about your business hours because they don’t have time to find the info on your website.

  3. The chatbot knows what time your business is open, of course, so it answers your customer’s inquiry within a matter of seconds.

  4. Because they could confirm your business hours so quickly, they had time to stop by your storefront while out running errands and make a purchase.

Note: Your FAQs document serves as a knowledge base for your chatbot. You can edit it anytime. If anything changes, you can always update it and the chatbot will immediately digest and integrate the new information in its responses.

If a customer asks a more complicated question or something you’d prefer be answered by a live agent, the chatbot will hand off the inquiry so your team can pick it up when available. They’ll see full conversation history and a summary, so they can dive in with full context.

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See Hootsuite’s generative AI chatbot in action

Want to see exactly how Hootsuite’s chatbot would work on your website and social channels? Let us walk you through a zero-risk demo.