
Category:Social Media Strategy & Trends
On-demand
Social Trends 2024: A Deep Dive on ROI
Taking a deep dive into audience desires on social media: Analyzing engaging content strategies for optimal ROI and spotlighting 2024's trend of entertaining, high-return content.
Details
February 21, 2024
What does you audience *really* want to see from you on social media? How do you give them what they’re asking for? And most importantly—will it *actually* affect your social ROI?
Join us as we bust out the microscope and take a closer look at one of the defining trends of 2024: entertaining content that rakes in real returns.
What you’ll learn
- Deeper insights into how great content leads to concrete results
- Strategies for embracing the type of content your audience *actually* wants to see
- Inspiration for how successful brands entertain on social—without sacrificing brand voice (spoiler alert: you don’t have to be unhinged!)
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Speakers

Jordana Rapuch
Senior Copywriter II,
Hootsuite
Hootsuite

Julia Escaño
Campaign Strategist,
Hootsuite
Hootsuite

Eileen Kwok
Social Marketing Specialist,
Hootsuite
Hootsuite
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