Updated introduction to Hootsuite Analytics

AI Classifiers in Inbox automatically categorize and route messages, allowing teams to prioritize high-impact conversations and accelerate response workflows.

Inbox Conversation Routing keeps all customer messages in one place, so you always see the full conversation, no matter where it started.

You can now leverage new X and YouTube author metrics -including Joined Date, Following count, and Subscriber data- to gain deeper audience context and drive more granular sorting, scoring, and reporting across your listening workflows.