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Whats new product update Hootsuite and Talkwalker
October 7, 2025

Smart Themes: Brand & Celebrity Detection Upgrade

Smart Themes now use an upgraded Brand and Celebrity detection model powered by Wiki Entities.

Details

Smart Themes now use an upgraded Brand and Celebrity detection model powered by Wiki Entities. This improves accuracy in identifying brands and public figures in English content, reduces false positives, and delivers cleaner data for reputation tracking, crisis monitoring, and influencer analysis.

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