Skip to content
Whats new product update Hootsuite and Talkwalker
October 7, 2025

Smart Themes: Brand & Celebrity Detection Upgrade

Smart Themes now use an upgraded Brand and Celebrity detection model powered by Wiki Entities.

Details

Smart Themes now use an upgraded Brand and Celebrity detection model powered by Wiki Entities. This improves accuracy in identifying brands and public figures in English content, reduces false positives, and delivers cleaner data for reputation tracking, crisis monitoring, and influencer analysis.

Share this update
Step 1 of 2

Please complete the form to learn more

* indicates required fields

Related updates

Category:Hootsuite

Inbox Conversation routing

Inbox Conversation Routing keeps all customer messages in one place, so you always see the full conversation, no matter where it started.

Category:Hootsuite

AI Classifiers in Inbox

AI Classifiers in Inbox automatically categorize and route messages, allowing teams to prioritize high-impact conversations and accelerate response workflows.

Category:Hootsuite

New ‘Following and Joined date’ for X and ‘Subscribers’ for YouTube

You can now leverage new X and YouTube author metrics -including Joined Date, Following count, and Subscriber data- to gain deeper audience context and drive more granular sorting, scoring, and reporting across your listening workflows.

Interested in learning more with Hootsuite?

Request a demo