Skip to content
Whats new product update Hootsuite and Talkwalker
October 7, 2025

Smart Themes: Brand & Celebrity Detection Upgrade

Smart Themes now use an upgraded Brand and Celebrity detection model powered by Wiki Entities.

Details

Smart Themes now use an upgraded Brand and Celebrity detection model powered by Wiki Entities. This improves accuracy in identifying brands and public figures in English content, reduces false positives, and delivers cleaner data for reputation tracking, crisis monitoring, and influencer analysis.

Share this update
Step 1 of 2

Please complete the form to learn more

* indicates required fields

Related updates

Category:Hootsuite

Filter by approver in Planner

Filter by Approver in Planner gives you instant visibility into your approval pipeline so you can identify which posts are waiting on specific people and resolve bottlenecks without manual effort.

Category:Hootsuite

Improvements to Virtual Agent Integrator (VAI) in Inbox

We are adding VAI improvements to Hootsuite Inbox to give you precise control over which message types trigger automated responses

Category:Hootsuite

TikTok Hashtag monitoring

TikTok Hashtag Monitoring lets you track up to 50 brand hashtags so you can see the full conversation shaping your brand.

Woman in orange blazer holding folders, surrounded by a growth chart showing 96% growth and a laptop screen displaying a website.

Unlock insights tailored to your business

Get your zero-risk trial to see how Hootsuite can power brand growth with the industry’s deepest insights.