Smart Themes: Brand & Celebrity Detection Upgrade
Details
Smart Themes now use an upgraded Brand and Celebrity detection model powered by Wiki Entities. This improves accuracy in identifying brands and public figures in English content, reduces false positives, and delivers cleaner data for reputation tracking, crisis monitoring, and influencer analysis.
Please complete the form to learn more
* indicates required fields
Related updates
LLM Insights Enhancements
LLM Insights Enhancements introduce citation tracking and prominence scoring, so you see exactly how, and how well, your brand shows up across ChatGPT, Gemini, Claude, and Perplexity.
Wisdom in Hootsuite's Mobile App
Wisdom in Hootsuite's Mobile App gives social media marketers and executives a portable AI consultant that surfaces content ideas and performance insights through natural language, directly from their phone.
Dashboards, Reports & Alerts Lists in Usage Insights
Usage Insights now lets you view every dashboard, report, and alert across your projects in one place, so you always know what you have and how it's being used.
Unlock insights tailored to your business
Get your zero-risk trial to see how Hootsuite can power brand growth with the industry’s deepest insights.