Modify your custom metrics in Impact Settings
Details
Hootsuite Impact users now have the ability to create, modify and delete their own custom metrics in Impact Settings within Hootsuite Analytics. Use the formula builder to create your own metrics based on your own business goals, removing any tedious and repetitive manual calculations.
Examples of using custom metrics include:
Creating a consistent engagement metric across different social platforms
Calculating metrics not available via API such as ROAS
Creating percentage metrics such as engagement rate for easy measurement
Please complete the form to learn more
* indicates required fields
Related updates
Cross Network Posts widget in Analytics
The Cross Network Posts Table widget lets you compare post-level performance from multiple social profiles in a single, sortable view so you can identify what's working across your entire social presence.
Pinterest data refresh improvement
Pinterest post-level metrics in Hootsuite Analytics now refresh for up to 90 days after publication, so your data stays aligned with what you see on the native platform.
Social OS: The First Operating System That Turns Live Social Signals into Business Action
Social OS brings social intelligence, publishing, customer care, and employee advocacy together in one AI-powered operating system, so you can move at the speed of culture.
Unlock insights tailored to your business
Get your zero-risk trial to see how Hootsuite can power brand growth with the industry’s deepest insights.