Master the Hootsuite Platform with new content from Hootsuite Academy

OwlyGPT acts as your central social strategy hub by accelerating content production and performance analysis to help you scale your brand presence.

Previously, keyword automations only supported exact matching. With this update, partial matching allows automations to detect broader keyword variations. For example, the keyword “snow” can also match words like “snowflake.”

Now available in Hootsuite as an add-on, LLM Insights give you visibility into how your brand and your competitor’s brands appear across AI assistants like ChatGPT, Gemini, Claude, and Perplexity.