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Hootsuite Product Updates
June 30, 2020

Hootsuite Analytics now has more Instagram Business Metrics

See the bigger picture—and discover what content resonates with your audience—with added Instagram Business profile- and post-level metrics. Here’s a look at the new metrics: Post-level (photo, video and carousel posts) Engagement Impressions Reach Sa...

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See the bigger picture—and discover what content resonates with your audience—with added Instagram Business profile- and post-level metrics. Here’s a look at the new metrics:

  • Post-level (photo, video and carousel posts)

    • Engagement

    • Impressions

    • Reach

    • Saves

    • Video views

  • Profile-level

    • Impressions

    • Reach

    • Follower count

    • Email contacts

    • Phone call clicks

    • Text message clicks

    • Get Directions clicks

    • Website clicks

    • Profile views

    • Audience

For a full list of metrics with definitions, see this help article.

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