Hootsuite Analytics now has more Instagram Business Metrics

Details

See the bigger picture—and discover what content resonates with your audience—with added Instagram Business profile- and post-level metrics. Here’s a look at the new metrics:

• Post-level (photo, video and carousel posts)

  • Engagement

  • Impressions

  • Reach

  • Saves

  • Video views

• Profile-level

  • Impressions

  • Reach

  • Follower count

  • Email contacts

  • Phone call clicks

  • Text message clicks

  • Get Directions clicks

  • Website clicks

  • Profile views

  • Audience

For a full list of metrics with definitions, see this help article.