Skip to content
Hootsuite Product Updates
June 30, 2020

Hootsuite Analytics now has more Instagram Business Metrics

See the bigger picture—and discover what content resonates with your audience—with added Instagram Business profile- and post-level metrics. Here’s a look at the new metrics: Post-level (photo, video and carousel posts) Engagement Impressions Reach Sa...

Details

See the bigger picture—and discover what content resonates with your audience—with added Instagram Business profile- and post-level metrics. Here’s a look at the new metrics:

  • Post-level (photo, video and carousel posts)

    • Engagement

    • Impressions

    • Reach

    • Saves

    • Video views

  • Profile-level

    • Impressions

    • Reach

    • Follower count

    • Email contacts

    • Phone call clicks

    • Text message clicks

    • Get Directions clicks

    • Website clicks

    • Profile views

    • Audience

For a full list of metrics with definitions, see this help article.

Share this update
Step 1 of 2

Please complete the form to learn more

* indicates required fields

Related updates

Category:Hootsuite

Owly GPT, your central hub for strategy

OwlyGPT acts as your central social strategy hub by accelerating content production and performance analysis to help you scale your brand presence.

Category:Hootsuite

Partial Keyword Matching for Inbox automations

Previously, keyword automations only supported exact matching. With this update, partial matching allows automations to detect broader keyword variations. For example, the keyword “snow” can also match words like “snowflake.”

Category:Hootsuite

LLM Insights in Hootsuite

Now available in Hootsuite as an add-on, LLM Insights give you visibility into how your brand and your competitor’s brands appear across AI assistants like ChatGPT, Gemini, Claude, and Perplexity.

Interested in learning more with Hootsuite?

Request a demo