June 30, 2020

Hootsuite Analytics now has more Instagram Business Metrics

See the bigger picture—and discover what content resonates with your audience—with added Instagram Business profile- and post-level metrics. Here’s a look at the new metrics: Post-level (photo, video and carousel posts) Engagement Impressions Reach Sa...

Details

See the bigger picture—and discover what content resonates with your audience—with added Instagram Business profile- and post-level metrics. Here’s a look at the new metrics:

Post-level (photo, video and carousel posts)
- Engagement
- Impressions
- Reach
- Saves
- Video views
Profile-level
- Impressions
- Reach
- Follower count
- Email contacts
- Phone call clicks
- Text message clicks
- Get Directions clicks
- Website clicks
- Profile views
- Audience

For a full list of metrics with definitions, see this help article.

Share this update

Step 1 of 2

Please complete the form to learn more

* indicates required fields

Related updates

Category:Hootsuite

More signals, smarter workflows, and a platform built for impact

Solving you biggest challenges with a new listening channel, integrated AI and smarter automations

Category:Hootsuite

Edit Link Previews -aka Cards- for “X”

Edit Link Previews for X lets you customize the title and media for the links you share on X to ensure your posts look professional and drive higher engagement.

Category:Hootsuite

Do more with smarter Planner controls

Hootsuite Planner enhancements reduce calendar friction: quote and reshare X and Facebook posts without leaving your schedule, and manage posts faster with a new card menu for editing, duplicating, and brainstorming

Interested in learning more with Hootsuite?

Request a demo