Google Ads updates
Details
We’ve added a number of new features for Google Ads:
Conversion tracking: See all conversion actions you have configured in the Google Ad account dashboard within the platform.
Bid adjustment: Refine bidding for a device or a location (select Targeted Location) of a running campaign.
Dynamic Search Ads: Enable Dynamic Search Ads when creating a campaign and then create this semi-automated ad type. Google will automatically generate permutations in the Ad Group adapted for your best performing landing pages.
URL options: Manage your tracking template at Account, Campaign, Ad Group, and Keyword level.
Distance targeting: While creating a campaign, you can now narrow targeting by defining an area within a radius around a specific address.
Please complete the form to learn more
* indicates required fields
Related updates
LLM Insights Enhancements
LLM Insights Enhancements introduce citation tracking and prominence scoring, so you see exactly how, and how well, your brand shows up across ChatGPT, Gemini, Claude, and Perplexity.
Wisdom in Hootsuite's Mobile App
Wisdom in Hootsuite's Mobile App gives social media marketers and executives a portable AI consultant that surfaces content ideas and performance insights through natural language, directly from their phone.
Parliament MCP for Advocates
Parliament MCP for Advocates lets you discover, share, and schedule Parliament content conversationally from AI tools like Claude, cutting time to share from minutes to seconds.
Unlock insights tailored to your business
Get your zero-risk trial to see how Hootsuite can power brand growth with the industry’s deepest insights.