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Hootsuite Product Updates
July 26, 2019

Google Ads updates

We’ve added a number of new features for Google Ads:  Conversion tracking: See all conversion actions you have configured in the Google Ad account dashboard within the platform.  Bid adjustment: Refine bidding for a device or a location (select Targeted...

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We’ve added a number of new features for Google Ads: 

  1. Conversion tracking: See all conversion actions you have configured in the Google Ad account dashboard within the platform. 

  2. Bid adjustment: Refine bidding for a device or a location (select Targeted Location) of a running campaign.

  3. Dynamic Search Ads: Enable Dynamic Search Ads when creating a campaign and then create this semi-automated ad type. Google will automatically generate permutations in the Ad Group adapted for your best performing landing pages.

  4. URL options: Manage your tracking template at Account, Campaign, Ad Group, and Keyword level.

  5. Distance targeting: While creating a campaign, you can now narrow targeting by defining an area within a radius around a specific address.

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