Skip to content
Hootsuite Product Updates
October 2, 2025

Get more clarity on Analytics metrics

We’ve added more details to metrics in Hootsuite Analytics to help you understand your data more clearly. Click the “i” icon on a metric to see whether it’s organic or paid, the data source, refresh rate, and backfill details—with links to the Help Cent...

Details

We’ve added more details to metrics in Hootsuite Analytics to help you understand your data more clearly. Click the “i” icon on a metric to see whether it’s organic or paid, the data source, refresh rate, and backfill details—with links to the Help Center for more context. 

Share this update
Step 1 of 2

Please complete the form to learn more

* indicates required fields

Related updates

Category:Hootsuite

LLM Insights Enhancements

LLM Insights Enhancements introduce citation tracking and prominence scoring, so you see exactly how, and how well, your brand shows up across ChatGPT, Gemini, Claude, and Perplexity.

Category:Hootsuite

Wisdom in Hootsuite's Mobile App

Wisdom in Hootsuite's Mobile App gives social media marketers and executives a portable AI consultant that surfaces content ideas and performance insights through natural language, directly from their phone.

Category:Hootsuite

Parliament MCP for Advocates

Parliament MCP for Advocates lets you discover, share, and schedule Parliament content conversationally from AI tools like Claude, cutting time to share from minutes to seconds.

Woman in orange blazer holding folders, surrounded by a growth chart showing 96% growth and a laptop screen displaying a website.

Unlock insights tailored to your business

Get your zero-risk trial to see how Hootsuite can power brand growth with the industry’s deepest insights.