Break out post metrics in Adobe Analytics integration
Details
In the past, account-level and post-level metrics had to overlap to be exported to Adobe Analytics. Now, you can split out account-level and post-level data into separate, custom events and expand on the Impact metrics dictionary to analyze metrics specific to your posts.
Please complete the form to learn more
* indicates required fields
Related updates
Owly GPT, your central hub for strategy
OwlyGPT acts as your central social strategy hub by accelerating content production and performance analysis to help you scale your brand presence.
Partial Keyword Matching for Inbox automations
Previously, keyword automations only supported exact matching. With this update, partial matching allows automations to detect broader keyword variations. For example, the keyword “snow” can also match words like “snowflake.”
LLM Insights in Hootsuite
Now available in Hootsuite as an add-on, LLM Insights give you visibility into how your brand and your competitor’s brands appear across AI assistants like ChatGPT, Gemini, Claude, and Perplexity.
Interested in learning more with Hootsuite?
Request a demo