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Hootsuite Product Updates
October 15, 2025

Brainstorm and plan content in the new Whiteboard workspace

Whiteboard is your team’s space to ideate and organize social content before publishing. Send ideas from OwlyGPT straight into Whiteboard, collaborate in real-time, and move seamlessly from planning to publishing — all in one place.

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Whiteboard is your team’s space to ideate and organize social content before publishing. Send ideas from OwlyGPT straight into Whiteboard, collaborate in real-time, and move seamlessly from planning to publishing — all in one place.

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