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Hootsuite Product Updates
March 22, 2021

Access 12 months of historical data with saved searches

Before now, searches were saved with 30 days of historical data, and our customers had to wait a year to receive the full 12 months of historical data for their saved searches. Starting today, when you save a new search, the data is instantly backfill...

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Before now, searches were saved with 30 days of historical data, and our customers had to wait a year to receive the full 12 months of historical data for their saved searches.

Starting today, when you save a new search, the data is instantly backfilled for a full 12 months. After this, the search will continue to contain 12 months of rolling historical data. This will allow you to:

  • Easily analyze a year’s worth of data right away

  • Benchmark performance over time

  • Perform historical trend analysis

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