Social OS in Practice

What you’ll learn

• How to move from spotting a signal to acting on it, without extra tools or a new workflow to learn
• How one piece of content can travel from insight to draft to publish to advocacy, all inside what you already have
• How your team's day-to-day work feeds back into your data, instead of living in a separate pipeline
• One concrete action to try each week

Details

Social OS is already built into your plan, but most teams are only using a fraction of what's there. This four-part series walks through it one module at a time: Lumen, Perch, Nest, and Parliament, showing how each one actually works.

Each session runs 30 to 45 minutes and centres on a single live workflow. You'll leave with one thing to try before Friday, so the value shows up in your week, not just in the recording.

SESSIONS BREAKDOWN Session 1: Your First Move with Lumen: Set up your first alerts and learn to read a trend spike before it peaks, so your brand isn't the last to react. NA: August 25 at 1 PM EST | 10 AM PDT EMEA: August 26 at 2 PM BST | 9 AM ST

Session 2: What Happens to a Trend Once Perch Gets It: Take a real trend from Lumen through drafting, approval, and scheduling in Perch, including where Wisdom speeds up the draft. NA: September 8 at 1 PM EST | 10 AM PDT EMEA: September 9 at 2 PM BST | 9 AM ST

Session 3: Nest, The Reply That Feeds the Machine: Set up routing rules in Nest, and see how flagging one customer conversation feeds back into Lumen or shapes your next Perch post. NA: September 23 at 1 PM EST | 10 AM PDT EMEA: September 24 at 2 PM BST | 9 AM ST

Session 4: Parliament, Turn Your Team Into a Channel: Build a pre-approved content pack in Parliament, pulled directly from what's already live in Perch, so advocacy doesn't mean a separate content pipeline. NA: October 6 at 1 PM EST | 10 AM PDT  EMEA: October 7 at 2 PM BST | 9 AM ST