Attribution Without the Headache: How to Make UTMs Work for You

Details

UTMs aren’t about checking a box—they’re about showing your work.

When done right, they give you and your team the clarity and credibility to make better decisions, get stakeholder buy-in, and grow your impact.

This isn’t a beginner’s lecture or a product pitch. It’s an honest look at the messy middle of attribution—with solutions you can take back to your team right away.

What You’ll Learn

• Why UTMs are the key to proving social’s value—not just tracking clicks

• How to create consistent naming conventions that don’t fall apart

• What to do if you don’t have access to Google Analytics (yes, we’re talking workarounds)

• The difference between campaign tracking vs. content performance—and why that matters

• Real examples of UTM setups that actually support reporting and optimization

Bonus: Stick around for a live myth-busting session where Leslie will review real UTM questions submitted by the audience and break down what’s working—and what’s not.