On-demand

How to Stay 3 Steps Ahead of the Competition

Learn why competitive analysis is essential for marketers, how social listening can simplify the process, and how to apply the insights to improve your social media strategy.

Details

As marketers your job doesn’t end in-house, rather you must also know who your competitors are, their strengths and weaknesses, and what consumers are saying about them.

This process can be time consuming without a plan. Luckily, with the right tools in your back pocket, you can cut time in half and learn everything there is to know about the competition on social media.

In this webinar, we’ll discuss why every organization needs to conduct a competitive analysis, how social listening plays a major role, and how to use the findings to strengthen your own social media strategy.

What you’ll learn

The benefits of conducting a competitive analysis and why you need to do one on social media
How to conduct the analysis using a 4-step process
How to take insights from the analysis to strengthen your own social media strategy