Skip to content
Webinar Partner Gov Benchmark Hero 1500X1950
On-demand

3 Signs Governments are Going Big on Social

Details

June 10, 2021

In the past two years, 77% of government agencies have seen a rise in constituent engagement, and many are feeling the pressure to evolve their social media strategies. With our new benchmark study revealing that this spike in engagement has fueled interest at the senior leadership level, it’s clear that 2021 is the year of momentum in making social media a strategic asset.

In this webinar, we’ll share key findings from our 2021 Government Benchmark Report, created in collaboration with GovLoop and based on a survey of almost 300 government officials. We’ll hear from Andrew Cassidy, director of social media for the Massachusetts Bay Transportation Authority, on how the MBTA is leveraging social as a strategic asset. And we’ll demonstrate how your agency can start taking the social advantage today.

What you'll learn:

  • How to address a rise in constituent engagement and demand

  • How the MBTA has leveraged social media as a strategic asset

  • Social media’s role at the intersection of communications, community engagement, and customer service.

Share this webinar

Please complete the form to register

* indicates required fields

Speakers

Andrew
Andrew Cassidy
Director of Social Media, Massachusetts Bay Transportation Authority
twitter
Morgan Photo
Morgan Zerr
Principal Business Value Analyst at Hootsuite
twitter
Ben Cathers E250 Edit 4000X6000
Ben Cathers
Global Principal Solutions Consultant, Hootsuite
twitter

Related resources

Category:How to Hootsuite: Product Demos

Hootsuite Updates: New Features to Kickstart 2025

2025 is here — and so are consumers’ increasingly high expectations of you and your brand on social media. To keep up, we’re taking you through the latest features in Hootsuite to upgrade your toolkit and strategy.

Category:Time Saving Strategies & Tips

Content Experimentation in 2025: Expert Insights from LinkedIn, Meta, and Canva

Explore the 2025 social media trend of content experimentation, featuring expert insights from LinkedIn, Meta, and Canva on breaking creative boundaries and building authentic audience connections.

Category:Social Media Essentials

Expert Fireside Chat: Powering Social with Agile Tactics and Strategies in 2025

Discover how to build long-term strategies in a reactive industry with social listening and how to finally make AI and content experimentation work for your brand.

Interested in learning more with Hootsuite?

Request a demo