Free report: Social media AI trends 2027

Discover what more than 15 million social media posts reveal about how AI is changing content, the feed, and the jobs of the people who do marketing.

Report snapshot

What you’ll learn

Which AI-generated content genres are taking off, and how audiences really feel about them
How social networks are handling AI content, and what that means for reach and search
How AI is changing social teams, from agents and vibe marketing to the job titles on your org chart

Share this resource

Download the report

Answer a few quick questions to download the report now.

* indicates required fields

Related Resources

Can a financial brand outperform the industry by turning social into a growth engine? Johnson Financial Group used Hootsuite to turn social media from a channel into a benchmark-beating solution that grows reach, boosts engagement, and drives business results.

A smiling professional woman wearing glasses and a business suit is seated at a laptop. The image is overlaid with a data box showing 5.26% engagement rate, the logo for Johnson Financial Group, and a red and white 3D rocket icon, illustrating strong digital performance.

Case Studies

Can a financial brand outperform the industry by turning social into a growth engine?

Johnson Financial Group used Hootsuite to turn social media from a channel into a benchmark-beating solution that grows reach, boosts engagement, and drives business results.

Consumer intelligence snacking report: The trends shaping the future of snacking Discover what 60 million real-time consumer conversations reveal about shifting tastes, emerging trends, and the cultural moments driving today’s snack purchases.

A hand reaching into a blue-rimmed bowl filled with golden mini pretzels against a bold red background.

Research & Trends

Consumer intelligence snacking report: The trends shaping the future of snacking

Discover what 60 million real-time consumer conversations reveal about shifting tastes, emerging trends, and the cultural moments driving today’s snack purchases.

Social Media Trends 2026 Download this year’s free trend report and get in-depth data, insight from platform insiders, takeaways for your leadership team, and tactical guidance for analyzing and tracking trends.

Three overlapping business reports titled "Social Media Trends" with red and blue gradient design on a red background

Research & Trends

Social Media Trends 2026

Download this year’s free trend report and get in-depth data, insight from platform insiders, takeaways for your leadership team, and tactical guidance for analyzing and tracking trends.

How can a global hospitality leader scale a unified social strategy across 250+ accounts? Barceló Hotel Group used Hootsuite to centralize their global brand strategy, deliver faster and more consistent customer care, and grow new followers by 46%.

Image for a Barceló Hotel Group case study, showing a woman in a straw hat relaxing in a pool with a floating tray of fruit and breakfast. An overlay states "46% new followers" and includes a small rocket icon.

Case Studies

How can a global hospitality leader scale a unified social strategy across 250+ accounts?

Barceló Hotel Group used Hootsuite to centralize their global brand strategy, deliver faster and more consistent customer care, and grow new followers by 46%.

5 Influencer Marketing Myths, Busted Discover how to build successful influencer campaigns by authentically connecting with creators, fostering long-term partnerships, and driving measurable ROI.

Social media post showing 833 engagements with a trophy icon, featuring a smiling woman in red using a smartphone

Strategy & Tactics

5 Influencer Marketing Myths, Busted

Discover how to build successful influencer campaigns by authentically connecting with creators, fostering long-term partnerships, and driving measurable ROI.