Pick your plan and try it for free
Standard
Manage up to 10 social media accounts from one calendar.
per monthper user/month*Includes:
Schedule unlimited social posts*
Generate posts and images with AI
Respond to messages from one inbox
Monitor your brand and competitors
Purchase as many user seats as you need
Most popular
Professional
Manage unlimited social accounts and automate repetitive work.
per monthper user/month*Everything in Standard, plus:
Manage unlimited social accounts
Automate inbox replies and workflows
Forecast social trends up to 90 days ahead
Build custom performance reports
Advanced
Streamline approvals and co-work across teams.
per monthper user/month*Everything in Professional, plus:
Review and approve content with your team
Assign and auto-route messages to the right team members
Coordinate content and customer care
Measure team performance and efficiency
Enterprise
Govern across your org and grow faster with advanced tools.
CustomEverything in Advanced, plus:
Prove the impact of social with advanced analytics
Uncover trends across social, digital, and AI with advanced listening
Secure access with single sign-on (SSO)
Stay compliant with custom compliance solutions
Every plan runs on Wisdom, your AI teammate
One AI brain in every plan that drafts, recommends, and analyzes — helping you stay one step ahead.
*Prices displayed in , based on annual billing, but do not include applicable taxes. Trial accounts have daily posting limits (10-20 posts per organization, depending on plan). Bulk scheduling is not available during trial.
Compare Hootsuite Social OS features side-by-side
Features by plans Legend Included with plan Not included in plan | Standard per user/month, billed annually | Professional per user/month, billed annually | Advanced per user/month, billed annually | Enterprise Contact for pricing |
|---|---|---|---|---|
| Social accountsConnect accounts to publish, schedule, and manage all your content in one place. | 10 | Unlimited | Unlimited | Unlimited |
| User seatsThe number of users that can collaborate within your Hootsuite account. Purchase as many user seats as your team needs. | 1+ | 1+ | 1+ | Custom |
| Departmental organizationEnable employee collaboration, streamline workflows, and manage permissions. | ||||
| Notification managementCustomize what you get notified about so that you can focus on what matters to you. | ||||
Frequently asked questions
No. Users can start a 14-day trial without a credit card.
No. You don't need a credit card to start your Hootsuite free trial, and you won't be charged automatically when it ends. To continue using Hootsuite after your trial, simply choose a paid plan and enter your payment information.
Hootsuite plans are sold per user (or "seat"), so you can add as many users as your organization needs. Simply purchase additional seats for each team member who needs access. As your team grows, you can upgrade to plans that include advanced collaboration, approval workflows, team assignments, governance controls, and other features designed for larger organizations.
We accept Visa, Mastercard, Discover credit cards, JCB, and PayPal, and for the annual Enterprise plan, we can invoice you. Invoices can be paid by credit card, check, wire, or ACH.
Hootsuite pricing is tiered based on your plan type. Paid plans start at $99 for a Standard plan, $199 for a Professional plan, and range up to $399 for an Advanced plan.
Custom solutions are available for Enterprise organizations, which have their own unique pricing structure.
Social accounts are profiles on social media (such as an Instagram account, your personal X account, or a Facebook Page). With Hootsuite, you can post or schedule to and analyze the performance of multiple accounts from one dashboard.
Let’s say you choose our Standard Plan. You could manage up to 10 different accounts from one dashboard — for example, five Facebook pages and five Instagram profiles. You can share access to these accounts by adding team members, helping everyone work together.
Yes, we offer a discounted rate for nonprofits on some plans. See if your organization qualifies by applying.
Yes. Hootsuite offers both monthly and annual billing options for Standard, Professional, and Advanced plans. Annual billing provides a lower per-user monthly rate compared to month-to-month billing.
Standard gives you the core tools you need to manage social media, while Professional adds more automation, advanced reporting, and room to scale.
Standard comes with all the essentials you need to manage your social presence in one place: up to 10 social profiles, content planning and scheduling, a unified inbox, analytics and reporting, competitive benchmarking, and social listening.
Professional includes everything in Standard, then expands those capabilities with unlimited social profiles and more powerful automation, reporting, and insights.
With Professional, you get:
Unlimited social profiles: Connect and manage as many social profiles as you need, compared with just 10 on Standard.
More publishing and workflow automation: Automatically shorten and track links, tag outbound messages, and automatically boost top-performing posts.
More powerful customer care: Automate message responses and DMs, use AI-powered smart replies, automatically tag and organize conversations, and build more complete customer contact profiles.
Deeper social listening: Search up to 30 days of conversations with Quick Search, compare up to five results at once, export listening results, and use AI-powered forecasting to anticipate trends up to 90 days ahead.
More advanced analytics and reporting: Build customizable reports, schedule and export reports, add notes, and benchmark your performance against up to 20 competitors, compared with five on Standard.
So if you mainly need the essentials for creating, publishing, engaging, and measuring, Standard covers them. If you want to automate more of your work and get deeper insights and reporting, Professional gives you the extra horsepower.
Note: Some features are only available with multiple user seats.
Professional gives you a great foundation with advanced automation, reporting, and insights, while Advanced adds time-saving collaboration and workflow tools teams need to coordinate their work.
Professional is designed to help you manage unlimited social profiles and automate more of your day-to-day work. It includes features like automated inbox responses and DM workflows, customizable and scheduled reports, and social listening features like 30-day Quick Search, 90-day trend forecasting, and expanded competitive benchmarking.
Advanced includes everything in Professional, plus more tools for team collaboration, approvals, customer care, and reporting, including:
Content approvals and collaboration: Set up approval workflows, leave internal comments, collaborate on content, and suspend scheduled posts when needed.
Customer care workflows: Assign messages to teammates, use skill-based routing to get conversations to the right person, collaborate with teammates in the inbox, send customer satisfaction surveys, and track team productivity.
Advanced reporting: Access more advanced report exports, add your own logo or imagery to reports, share reports within Hootsuite, and send reports to external email addresses.
Professional is a strong fit if you want to automate more work and get deeper insights. Advanced is built for organizations that also need multiple people to collaborate, approve content, manage customer conversations, and track team performance.
Advanced gives teams the collaboration, approval, customer care, and reporting tools they need to work together efficiently. Enterprise adds the governance, security, integrations, advanced listening, and expert support needed to manage social across a larger organization.
Advanced includes tools for coordinated social media management, including approval workflows, internal collaboration, message assignments and skill-based routing, team productivity reporting, customer satisfaction surveys, and advanced reporting. Enterprise builds on those capabilities with greater control and customization across teams, departments, and business systems.
With Enterprise, you get:
Enterprise governance and security: Manage access with single sign-on (SSO) and custom compliance solutions and integrations.
Advanced social listening: Go beyond the listening included in self-serve plans with 13 months of historical data, advanced data sources, alerts, scheduled reports, brand review monitoring, and advanced listening powered by Lumen.
Deeper measurement: Access advanced social attribution, ROI reporting and analysis, and more sophisticated measurement capabilities for understanding social’s business impact.
Enterprise customer care: Support larger care operations with advanced inbox capabilities, team productivity reporting, Salesforce integration, and more tools for managing customer conversations at scale.
Employee advocacy: Access Parliament to help employees discover and share approved brand content across their own social networks.
Expert services and support: Get expert-led implementation and onboarding, solutions tailored to your organization, customized consulting and training, and ongoing customer support.
Advanced is a strong fit for teams that need structured collaboration, approvals, and accountability. Enterprise is designed for organizations that need to govern and scale social across the business, with more advanced security, integrations, listening, measurement, and hands-on support.