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Turn AI Into Your Agency’s Competitive Advantage: A Live Panel
Category:Social Media Strategy & Trends
On-demand

Turn AI Into Your Agency’s Competitive Advantage: A Live Panel

An unfiltered, behind-the-scenes conversation with the people setting the pace — sharing what’s working, what’s not, and how they’re adapting in real time.

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September 10, 2025

We’ve all sat through the “AI will change everything” talks (and yes, even played a little buzzword bingo for fun). But this isn’t that.

You’ve tested the tools. You’ve seen the glitches. And you know AI isn’t a magic bullet. What you need now is perspective — real, in-depth insights from peers who are shaping how AI is used in agencies today.

Join Hootsuite and a panel of executive-level agency leaders for a candid discussion about where AI is truly making an impact, where it’s overhyped, and how they’re approaching the opportunities and challenges it brings.

Together, we’ll explore:

  • Agency use cases where AI delivers real value

  • Lessons learned from experiments that didn’t go as planned

  • How to balance efficiency with creativity and brand voice

  • Where AI fits into the bigger picture for agencies moving forward

Why you should attend?

This is your chance to hear from the people testing, learning, and adapting in real time — so you can walk away informed, inspired, and ready to make smarter decisions about AI in your own work.

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Speakers

Cara
Cara Buscaglia
SVP, GTM Strategy & Innovation,
Hootsuite
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Michael Brito
Michael Brito
CMO,
Zeno Group
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Dotan Limon
Dotan Limon
Chief Product Officer,
Weber Shandwick
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Jason Brandt
Jason Brandt
Global CMO,
PRophet
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Turn AI Into Your Agency’s Competitive Advantage: A Live Panel

An unfiltered, behind-the-scenes conversation with the people setting the pace — sharing what’s working, what’s not, and how they’re adapting in real time.

Interested in learning more with Hootsuite?

Request a demo