Attribution Without the Headache: How to Make UTMs Work for You
Details
June 24, 2025
UTMs aren’t about checking a box—they’re about showing your work.
When done right, they give you and your team the clarity and credibility to make better decisions, get stakeholder buy-in, and grow your impact.
This isn’t a beginner’s lecture or a product pitch. It’s an honest look at the messy middle of attribution—with solutions you can take back to your team right away.
What You’ll Learn
Why UTMs are the key to proving social’s value—not just tracking clicks
How to create consistent naming conventions that don’t fall apart
What to do if you don’t have access to Google Analytics (yes, we’re talking workarounds)
The difference between campaign tracking vs. content performance—and why that matters
Real examples of UTM setups that actually support reporting and optimization
Bonus: Stick around for a live myth-busting session where Leslie will review real UTM questions submitted by the audience and break down what’s working—and what’s not.
Please complete the form to register
* indicates required fields
Speaker
Related resources
Uplift: How Nonprofits Can Work with Creators (and Why It Matters)
Learn how nonprofits of any size can team up with creators to grow awareness, engagement, and impact—without blowing the budget.
Employee Advocacy in Action: OSB Group's Path to Increased Trust and Visibility
Discover how a leading UK-based mortgage lender uses employee advocacy to drive reach and build brand trust on social media.
Hootsuite Updates: New Features to Kickstart 2025
2025 is here — and so are consumers’ increasingly high expectations of you and your brand on social media. To keep up, we’re taking you through the latest features in Hootsuite to upgrade your toolkit and strategy.
Interested in learning more with Hootsuite?
Request a demo